Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11648
Notes:
15 pages., Paper presented at the 2018 conference of the International Association of Agricultural Economists (IAAE), July 28-August 2, 2018, in Vancouver, British Columbia, Canada., Author develops a theoretical model that helps provide a better understanding of the effect of hostile marketing and advertisement strategies on competition involving meat. Findings suggest that negatively influencing consumers' perceptions of rivals' products may be a more effective marketing tool than the "beggar-thy-neighbor" advertising where one firm steals some market share from the rivals by means of positive promotion of its own product.
Hood, Kenneth (author / American Agricultural Marketing Association)
Format:
Speech
Publication Date:
1968-05-01
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 59 Document Number: D10725
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Speech presented at the American Farm Bureau Federation Institute, Norman, Oklahoma, May 1, 1968. 9 pages., Author describes "15 big marketing challenges" in which Farm Bureau members are involved.
