Beef marketers adapt to leaner times, tastes

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Garland, Susan (author)
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08330
    Journal Title:
    Advertising Age
    Journal Title Details:
    June 16, 1986 : 89
    Subject Term:
    attitudes, consumers, marketing techniques, and meat
    Notes:
    Evans, AgComm teaching

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