Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C24073
Notes:
From Meatingplace.com via Food Safety Network. 2 pages., Author suggests that the meat industry can learn lessons in marketing communication from the cotton industry.
Wigley, Shelley (author) and Pfau, Michael (author)
Format:
Book chapter
Publication Date:
2010
Published:
USA: Wiley-Blackwell, Chichester, UK.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36169
Notes:
Pages 568-590 in W. Timothy Coombs and Sherry J. Halladay (eds.), The handbook of crisis communication. Wiley-Blackwell, Chichester, U.K. 737 pages., Research study based on a pet food company that had suffered a real-life crisis in 2006 - a recall due to dog food contaminated with afllatoxin, a fungus that may occur in corn. Researchers assessed the effects of three pre-crisis public information strategies.
USA: W.K. Kellogg Foundation, Battle Creek, Michigan.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24462
Notes:
Retrieved June 21, 2006, 4 pages., Findings from research by the Institute on how Americans view the food system and how they view the reforms that food policy advocates put forward to improve it. Suggests frames and their potential for impact.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: D10750
Notes:
6 pages., Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection., Report of a brainstorming session on this question at the annual meeting of the American Agricultural Editors' Association. Session conducted by W. A. Hart of Batten, Barton, Dursine and Osborn, Inc. This report lists 98 ideas generated by participants.
