Farrelly, Matthew C. (author) and Davis, Kevin C. (author)
Format:
Book chapter
Publication Date:
2008
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01366
Notes:
Pages 127-145 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24469
Notes:
Meatingplace.com via Food Safety Network. 3 pages., Commends efforts in the poultry industry to emphasize "substance" rather than the "sizzle" that often characterizes high-profile marketing campaigns these days.
Stephenson, Michael T. (author) and Witte, Kim (author)
Format:
Book chapter
Publication Date:
2000
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35836
Notes:
Pages 88-102 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.
Found that an advertising campaign increased/improved consumers' awareness of farm-raised catfish (15%) , attitudes toward it (3-6%) and purchases of it (12-13%). Factual content of the ads had less impact on behavior than the mere presence of the ads.
