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Chicken group's ad campaign low budget yet high impact
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Murphy, Dan (author)
Format:
Commentary
Publication Date:
2006-06-23
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24469
Subject Term:
advertising
,
appeals (message)
,
campaigns
,
food safety
,
message content
,
poultry
,
risk communication
,
diseases
,
avian flu
, and
bird flu
Notes:
Meatingplace.com via Food Safety Network. 3 pages., Commends efforts in the poultry industry to emphasize "substance" rather than the "sizzle" that often characterizes high-profile marketing campaigns these days.
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Chicken group's ad campaign low budget yet high impact