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    1. "Call 'em like we see 'em" Responding to unfair and unethical charges

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    2. A meta-analysis of U.S. health campaign effects on behavior: emphasize enforcement, exposure, and new information and beware the secular trend

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    3. Building brands with competitive analysis

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    4. Case studies of youth tobacco prevention campaigns from the USA: truths and half-truths

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    5. Help: a European public health brand in the making?

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    6. Smoke, mirrors and hot air: how ExxonMobil uses Big Tobacco's tactics to manufacture uncertainty on climate science

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    8. The echoes of big tobacco's drum

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    9. The impact of anti-smoking media campaigns on progression to established smoking: results of a longitudinal youth study in Massachusetts

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