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    10. 2003 North American ag communications agencies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2003-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18727
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(5) : 48-58
    Notes:
    Annual listing of agricultural communications agencies throughout North America. Includes income, media usage and agribusiness client lists.

    13. 25 years of Rhea & Kaiser: an agency leader reflects on a very, very humble beginning

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rhea, Steve (author / President, Rhea &Kaiser Marketing Communications, Naperville, IL)
    Format:
    Journal article
    Publication Date:
    2003-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18381
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(7) : 15-16

    24. Advertising agencies and the farm press

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    O'Shaughnessy, James (author / Executive Secretary, American Association of Advertising Agencies) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Speech
    Publication Date:
    1925-11-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24911
    Notes:
    Special Bulletin No. 96. Presented at annual meeting, Agricultural Publishers Association, Chicago, Illinois, October 15, 1925. 7 pages.

    25. Advertising agencies' role in research projects

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Benson, Marge (author / J. Walter Thompson Company)
    Format:
    Paper
    Publication Date:
    1985-04
    Published:
    USA: AgEcon
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10574
    Notes:
    3 pages., Via proceedings from a seminar, "Research on effectiveness of agricultural commodity promotion," of NECC-63 Research Committee on Commodity Promotion, Arlington, Virginia, April 9-10, 1985., Research is vital as communication planning "incorporates the consumer point of view throughout."

    34. Agencies at the mic

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    National Association of Farm Broadcasting, Platte City, Missouri.
    Format:
    Report
    Publication Date:
    2008-11-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28500
    Notes:
    4 pages., Summary of an educational session at the 2008 NAFB convention, Kansas City, Missouri. "Top agency advertising and PR communications professionals share their insights about communications plans and strategies and what can enhance the agency-media relationship, grow business, and best serve clients."

    35. Agencies forecast more farm paper lineage in 1925-26

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author / Executive Secretary, Agricultural Publishers Association) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Article
    Publication Date:
    1925-07-31
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24914
    Notes:
    Special Bulletin No.69. 3 pages.

    36. Agencies predict more farm paper linage

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Report
    Publication Date:
    1939-08-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36869
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, Special Bulletin No. 18. 5 pages.

    37. Agencies put their best foot forward when promoting themselves - 'Client finder' nails new business

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1992-06
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06244
    Journal Title:
    Agri Marketing
    Journal Title Details:
    30 (6, supplement) : 13
    Notes:
    James F. Evans Collection

    38. Agencies put their best foot forward when promoting themselves - a pragmatic, year-long promotion keeps agency top-of-mind

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1992-06
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06245
    Journal Title:
    Agri Marketing
    Journal Title Details:
    30 (6, supplement) : 14
    Notes:
    James F. Evans Collection

    39. Agencies put their best foot forward when promoting themselves - the story behind the farmer and the suit

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    FitzGerald, Ian (author / Creative director/partner, The Parker Group, Calgary, Canada)
    Format:
    Journal article
    Publication Date:
    1992-06
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06246
    Journal Title:
    Agri Marketing
    Journal Title Details:
    30 (6, supplement) : 15
    Notes:
    James F. Evans Collection

    40. Agency CEOs discuss future of agricultural communications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    AgriMarketing staff (author)
    Format:
    Journal article
    Publication Date:
    1994-05
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07695
    Journal Title:
    Agri Marketing
    Journal Title Details:
    32 (5) : 28-31
    Notes:
    James F. Evans Collection

    41. Agency recognition

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Bulletin
    Publication Date:
    1917-12-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24819
    Journal Title Details:
    : 2-3
    Notes:
    Weekly Bulletin No. 107., "One of the most troublesome features of the advertising business today, especially in the agricultural field, is the ease with which some publishers extend recognition" to advertising agencies. Calls for advertising agencies to handle this themselves, through a general clearinghouse.

    42. Agency relations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gregory, Clifford V. (author / APA Secretary) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Report
    Publication Date:
    1936-10-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36852
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Pages 2-4, Minutes of the annual meeting, Chicago, Illinois, October 14, 1936., Includes a history of this aspect of the APA mission, plus recommendations.

    43. Agency relations and the Agricultural Publishers Association

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Report
    Publication Date:
    1934-04-25
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36847
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 12, 4 pages., Discussion copy for a plan to revise the Association's system of agency relations.

    46. Agency/client relationships: what's love got to do with it?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2004-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20486
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(4) : 38-39
    Notes:
    Report of research about evolving relationships between advertising agencies and clients they serve. Questions: What makes an agency indispensable to its clients? Preferred agency compensation structure? Changes in client-agency relationships that are

    51. Agri Marketing Annual Marketing Services Guide 2011

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Special issue
    Publication Date:
    2010-12
    Published:
    USA: Henderson Communications, L.L.C., Chesterfield, Missouri.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00024
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(10)
    Notes:
    Special annual issue of Agri Marketing magazine. 168 pages., Annual guide lists more than 1,100 organizations - and 9,500 people - who provide products and services to the North American agricultural producer. Listings include companies, marketing services, agencies, agricultural and trade print, broadcast, e-business, associations and NAMA/CAMA directory.

    56. Agri-Marketing Services Guide 2019

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Directory
    Publication Date:
    2019
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 134 Document Number: D11408
    Journal Title:
    Agri Marketing
    Notes:
    160 pages., 160 pages, Annual directory featuring agri-marketing companies, marketing services, agencies, agricultural and trade print media, agricultural broadcast media, agricultural e-businesses and associations, National Agri-Marketing Association (NAMA) Directory, and Canadian Agri-Marketing Association (CAMA) directory.

    57. Agri-marketers go to Washington

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wyant, Sara (author / Agri-Pulse Communications), DiBacco, Tom (author / Broadhead), Smith, Lisa (author / FLM+), Caskey, Neil (author / Osborn Barr), and Tiahrt, Todd (author / Paulsen Marketing)
    Format:
    Journal article
    Publication Date:
    2013-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01908
    Journal Title:
    Agri Marketing
    Journal Title Details:
    51(6) : 40, 42-43

    59. Agricultural advertising short course

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Journal article
    Publication Date:
    1920-03-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28508
    Journal Title:
    Agricultural Publishers Association Weekly Bulletin
    Journal Title Details:
    172 : 1-2
    Notes:
    Agricultural Publishers Association Archives, Describes the content of an approaching short course, guided by suggestions from advertising agency representatives about topics of most interest.

    63. Annual listing: largest communications agencies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2009-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29105
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(4) :43-51
    Notes:
    Listing of the 30 largest agencies whose clients are selling products and services to agricultural producers and those involved in the industry and the rural lifestyle market.

    64. Atypical agricultural careers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hoffman, Cynthia (author / AgCareers.com)
    Format:
    Journal article
    Publication Date:
    2008-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28281
    Journal Title:
    Agri Marketing
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=9297, Pages 33-35 in 2008 Agribusiness Employer Guide, a special supplement of Agri Marketing magazine. One featured career involves an agricultural communicator who works with an advertising agency. Another involves an agricultural cartoonist.

    68. Biggest in the business : the latest lineup of communications shops with the greatest ag income (1991 top agricultural advertising, public relations agencies in the United States and Canada)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1992-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06130
    Journal Title:
    Agri Marketing
    Journal Title Details:
    30 (5) : 30-37
    Notes:
    James F. Evans Collection

    71. Borden revives cash cow for $10 mil ad offensive

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pollack, Judann (author) and Chura, Hillary (author)
    Format:
    Journal article
    Publication Date:
    1999-08-16
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18373
    Journal Title:
    Advertising Age
    Journal Title Details:
    70(34) : 8
    Notes:
    "Elsie the cow, the 60-year old Borden bovine is making a comeback with a sleeker appearance in an ad campaign from BBDO, Chicago, marketing the first offensive from Dairy Farmers of America in taking on Kraft Foods."

    74. Brewer/Y&R: aftermath of an acquisition

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Millman, Nancy (author)
    Format:
    Journal article
    Publication Date:
    1981-08-24
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21576
    Journal Title:
    Advertising Age
    Journal Title Details:
    52(35) : 45+
    Notes:
    Describes the weakening of Bruce B. Brewer Company, a major agriculture-oriented advertising agency in Kansas City, Missouri, after it was acquired by Young &amp; Rubicam advertising agency, New York, in mid-1974.

    78. CFM&Z - the good years: an insider's look back at a great agency in its prime

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Michel, Greg (author)
    Format:
    Journal article
    Publication Date:
    2003-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18726
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(5) : 46-47
    Notes:
    Features the development of the former Creswell, Munsell, Fultz &amp; Zirbel, a respected agricultural advertising and public relations agency based in Iowa.

    81. Changes make for opportunity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Lynn (author)
    Format:
    Journal article
    Publication Date:
    2011-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36464
    Journal Title:
    Agri Marketing
    Journal Title Details:
    49(4) : 50, 52, 54, 56
    Notes:
    Features the career and contributions of the 2011 National Agri-Marketing Association Agri-Marketer of the Year.

    85. Commercial advertising as an editorial problem

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Campbell, W.G. (author)
    Format:
    Speech
    Publication Date:
    1922-05-16
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22492
    Notes:
    Agricultural Publishers Association Record, Jan 1, 1922 - Jul 1, 1922, Series No. 8/3/80, Box 4, University of Illinois Archives., Presented at the annual meeting of the American Agricultural Editors Association, Chicago, Illinois, May 15, 1922. 7 pages., Discusses his view of relationships among editors, advertising departments of farm papers, and advertising agencies.

    86. Commercial advertising as an editorial problem

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Campbell, W.G. (author / Executive Secretary, Agricultural Publishers Association)
    Format:
    Speech
    Publication Date:
    1922-05-16
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22527
    Notes:
    Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered to the Agricultural Editors' Association, Chicago, Illinois, May 16, 1922. Annual report, pp. 16-23., Offers perspectives on the relationships between editorial and advertising interests of farm periodicals. Urges editors to cooperate with advertisers when it will best serve reader interests.

    87. Communication agencies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Priebe, Ted (author)
    Format:
    journal articles
    Publication Date:
    2012-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00687
    Journal Title:
    Agri Marketing
    Journal Title Details:
    50(8) : 77-82
    Notes:
    In the Commemorative Issue recognizing the 50th Anniversary of Agri Marketing magazine.

    89. Comparative effectiveness of executional elements in TV food advertising on recall and persuasion: 15- versus 30-second commercials

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stanton, John L. (author)
    Format:
    Journal article
    Publication Date:
    2003
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29965
    Journal Title:
    Journal of International Food and Agribusiness Marketing
    Journal Title Details:
    15(1/2) : 137-152
    Notes:
    Via UI electronic subscription.

    90. Crazy about farming

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wall, Ron (author)
    Format:
    Journal article
    Publication Date:
    2005-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23097
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(7) : 50-51
    Notes:
    Describes how AdFarm, an agricultural marketing and communications firm, invests in two company-sponsored farms to permit staff members to "get a taste of what farmers in North America experience every growing season." Also describes other efforts to make "deeper connections" between "ag-ness" and "ad-ness."

    91. Creative geniuses at work

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2004-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20485
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(4) : 32-36
    Notes:
    Question-answer article involving the creative directors of five agricultural advertising agencies. Questions posed: How have consolidation and tightening budgets affected the creative side of what your agency offers to clients? Have you seen a shift i

    94. Dairy co-op rolls out health shake

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Thompson, Stephanie (author)
    Format:
    Journal article
    Publication Date:
    1999-09-13
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18374
    Journal Title:
    Advertising Age
    Journal Title Details:
    70(38) : 8
    Notes:
    Dairy Farmers of America, the country's largest dairy cooperative is seeking an agency to help build its first broadside retail brand, a low-fat, fortified nutrition shake called Healthy Pleasures."

    97. Do farmers wear socks?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author / Executive Secretary, Agricultural Publishers Association) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Article
    Publication Date:
    1923-09-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24857
    Notes:
    Special Bulletin No. 33. Reprinted by permission from Judicial Advertising. 3 pages., Emphasizes the buying power of farmers and farm families.

    99. Don't blow your focused group interviews out of proportion

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Palshaw, J.L. (author / Palshaw Measurement Inc., Southport, CT) and Palshaw Measurement Inc., Southport, CT
    Format:
    Journal article
    Publication Date:
    1980
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00948
    Journal Title:
    Agri Marketing
    Journal Title Details:
    18(3): 36-37
    Notes:
    AgComm Teaching