- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stanton, John L. (author)
- Format:
- Journal article
- Publication Date:
- 2003
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29965
- Journal Title:
- Journal of International Food and Agribusiness Marketing
- Journal Title Details:
- 15(1/2) : 137-152
- Subject Term:
- advertising, advertising agencies, appeals (message), food, health information, humor, message content, nutrition information, persuasion, promotion, television, and brands
- Notes:
- Via UI electronic subscription.
