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    31. New study: agri-marketers invest over $600mm annually

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2006-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24776
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(8) : 38
    Notes:
    Responses from 75 agribusiness firms regarding their estimated annual marketing communications expenditures, by media category; number of total employees; number of sales employees; annual sales revenue; and extent of outsourcing of markieting communications work.

    35. Public perspectives on corporate social responsibility and environmental stewardship

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Loch, Ron (author) and Buhay, Mary C. (author)
    Format:
    Research report
    Publication Date:
    2015
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06810
    Notes:
    Sense and Sustainability Study based on an online national survey among U.S. adults by Harris Poll for G&amp;S Business Communications, New York City, New York. 19-page PowerPoint presentation.

    38. Staking value, lifting tides: business insights session

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    National Association of Farm Broadcasting, Platte City, Missouri.
    Format:
    Report
    Publication Date:
    2008-11-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28443
    Notes:
    7 pages., Summary of a panel discussion at the 2008 NAFB convention in Kansas City, Missouri. How agency, marketer and broadcast professionals in the "broadcasting stream" see points of value - and what they see changing or emerging.

    39. Substantive and associative claims in environmental communication: A study of Fortune 500 Websites

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yu, Jun (author), Coulson, Kevin R. (author), Zhou, Joyce X. (author), and Wen, Joseph (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07388
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    19(2) : 211-233

    40. Targeting display advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bishop, Stephanie (author)
    Format:
    Journal article
    Publication Date:
    2009-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29597
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47( 9 ) : 44-45
    Notes:
    Posted at http://www.agrimarketing.com, Features a "Farmers' Forecast" web site from Monsanto.