- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Yu, Jun (author), Coulson, Kevin R. (author), Zhou, Joyce X. (author), and Wen, Joseph (author)
- Format:
- Journal article
- Publication Date:
- 2013
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07388
- Journal Title:
- Journal of Promotion Management
- Journal Title Details:
- 19(2) : 211-233
- Subject Term:
- advertising, awards, conservation, corporate attitudes, energy, environmental communication, environmental policy, environmental quality, graphics, literature, marketing research, regulations, research methods, web sites, waste management, and stakeholders
