Search

    Start Over Subject Term advertising Subject Term retail promotion

    21. Does the brand really matter?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Burns, Joseph (author)
    Format:
    Journal article
    Publication Date:
    2003-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18723
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(5) : 38-39
    Notes:
    Reports the results of brand image research by Osborn &amp; Barr Communications, St. Louis, Missouri, based on feedback from growers in Midwest farm states. Discusses roles of brands, as well as of dealers, in agricultural marketing.

    22. Dynamic effects of peanut butter advertising on peanut butter demand

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fletcher, Stanley M. (author) and Deodhar, S.Y. (author)
    Format:
    Conference paper
    Publication Date:
    1998-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 107 Document Number: C10088
    Notes:
    selected paper, American Agricultural Economics Association Annual Meetings, Salt Lake City, Utah, August 2-5, 1998. 11 p.

    25. Empirical comparisons of in-store display vs. feature advertising and trade promotions vs. consumer promotions, measured at the brand and the category levels

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dufour, Jean-Claude (author) and Maisonnas, Stephane (author)
    Format:
    Journal article
    Publication Date:
    2005-03
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27547
    Journal Title:
    Journl of Food Distribution Research
    Journal Title Details:
    36(1) : 227

    26. Estimating coke and Pepsi's price advertising strategies

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Perloff, Jeffrey M. (author), Golan, Amos (author), and Karp, Larry S. (author)
    Format:
    Research paper
    Publication Date:
    1998-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C10348
    Journal Title Details:
    Working Paper 789 Revised, 53 pages
    Notes:
    Working Paper, Department of Agricultural and Resource Economics, University of California, Berkeley

    27. Farm paper's influence in the retail business

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moon, E.B. (author / Orange Judd Company) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Speech
    Publication Date:
    1920-06-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28509
    Notes:
    Agricultural Publishers Association Archives, Pages 6-10 in proceedings of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 7, 1920.

    28. Fat of the land

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Powledge, Fred (author)
    Format:
    Book
    Publication Date:
    1984
    Published:
    USA: Simon and Schuster, New York, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17699
    Notes:
    287 pages