- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Perloff, Jeffrey M. (author), Golan, Amos (author), and Karp, Larry S. (author)
- Format:
- Research paper
- Publication Date:
- 1998-07
- URL:
- http://purl.umn.edu/25057
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C10348
- Journal Title Details:
- Working Paper 789 Revised, 53 pages
- Subject Term:
- advertising, drink, marketing techniques, and retail promotion
- Notes:
- Working Paper, Department of Agricultural and Resource Economics, University of California, Berkeley
