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    Start Over Subject Term advertising Subject Term marketing communication Subject Term shows

    5. Integrated marketing communications in the Australian and New Zealand wine industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Reid, Mike (author), Johnson, Trent (author), Ratcliffe, Mike (author), Skrip, Kari (author), and Wilson, James (author)
    Format:
    Editorial
    Publication Date:
    2001
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36501
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    20(2) : 239-262

    6. Making a "Big Foot" print

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dahlbeck, Emily (author)
    Format:
    Journal article
    Publication Date:
    2009-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29090
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(5) : 35-36
    Notes:
    Fungicide product launch for the golf course maintenance sector. Used a Big Foot theme.

    7. Meeting the challenge of business: an explosive case history

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Peckels, M.F. (author / Internationational Harvester Company) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Speech
    Publication Date:
    1953-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36971
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 17, Delivered before the Association of National Advertisers. 15 pages., Describes introduction of 77 new IH farm equipment items, featuring the new Farmall Fast-Hitch hydraulic control system. Used a Parade of Progress event for dealers, including "one of the most entertaining, yet hardest selling devices ever to come our way - a square dance with tractors and machines."

    9. New study: agri-marketers invest over $600mm annually

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2006-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24776
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(8) : 38
    Notes:
    Responses from 75 agribusiness firms regarding their estimated annual marketing communications expenditures, by media category; number of total employees; number of sales employees; annual sales revenue; and extent of outsourcing of markieting communications work.