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    394. Veggie delight: more Americans have developed a taste for healthier foods. Did Morningstar Farms define its consumer target too narrowly?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Grimm, Matthew (author)
    Format:
    Journal article
    Publication Date:
    2000-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15165
    Journal Title:
    American Demographics
    Journal Title Details:
    22(8) : 66-67

    395. Voice of Mom survey

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Roper Center (author / Roper Center at University of Connecticut) and Roper Center
    Format:
    Research report
    Publication Date:
    2004-05-11
    Published:
    USA: University of Connecticut
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: C21037

    396. Watch language when conveying ad message

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Semon, Thomas T. (author)
    Format:
    Journal article
    Publication Date:
    2005-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: C25427
    Journal Title:
    Marketing News
    Journal Title Details:
    39(16) : 8
    Notes:
    Ebsco via UI subscription., Author discusses use of terms such as "farm fresh" in milk advertising and the part such techniques play in a long-term debasement of language.

    397. Werbung fuer Wurstwaren mit Diphosphatzusaetzen (Advertisements of sausage products with added diphosphate)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Naser, S. (author / Bayer Staatsmimisterium des Innern) and Bayer Staatsmimisterium des Innern
    Format:
    Journal article
    Language:
    German
    Publication Date:
    1979
    Published:
    West Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 28 Document Number: B02808
    Journal Title:
    Fleischwirtschaft
    Journal Title Details:
    59(6) : 815-818

    399. When descriptive norm cues fail as persuasion agents in green supermarket advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Raska, David (author), Nichols, Bridget S. (author), and Shaw, Doris (author)
    Format:
    Journal article
    Publication Date:
    2015
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11582
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    21 : 721-738
    Notes:
    19 pages., Online via UI e-subscription, Researchers examined the effectiveness of descriptive norm cues in the context of green advertising for large grocery chains through the lens of the persuasion knowledge model. "Results suggested that green advertising might be more productive if retailers frame their messages without descriptive norm cues and reliance on whether they are seen as 'green' (Whole Foods) or 'non green' (Wal-Mart)."