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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Semon, Thomas T. (author)
Format:
Journal article
Publication Date:
2005-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: C25427
Journal Title:
Marketing News
Journal Title Details:
39(16) : 8
Subject Term:
advertising , appeals (message) , concepts , dairy , drink , ethical issues , food , food industries , image , persuasion , and milk
Notes:
Ebsco via UI subscription., Author discusses use of terms such as "farm fresh" in milk advertising and the part such techniques play in a long-term debasement of language.
