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    Start Over Subject Term advertising Subject Term environmental communication Subject Term message content

    1. A content analysis of environmental advertising claims: a matrix method approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carlson, Les (author), Grove, Stephen J. (author), and Kangun, Norman (author)
    Format:
    Journal article
    Publication Date:
    1993-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19560
    Journal Title:
    Journal of Advertising
    Journal Title Details:
    22(3) : 27-40

    2. Burger King ditches TV ad, asks leading extension scientist for help

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brooks, Rhonda (author)
    Format:
    Journal article
    Publication Date:
    2020-07-22
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11910
    Journal Title:
    Drovers
    Notes:
    Online from publication 2 pages., Report about removal of Burger King TV advertisements inaccurately touting the use of lemongrass in cows' diets to reduce methane emissions by "up to 33%."

    4. Greening pesticides: a historical analysis of the social construction of farm chemical advertisements

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Flora, Cornelia Butler (author) and Kroma, Margaret M. (author)
    Format:
    Journal article
    Publication Date:
    2003
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21086
    Journal Title:
    Agriculture and Human Values
    Journal Title Details:
    20(1) : 21-35
    Notes:
    Content analysis of two midwestern U.S. farm magazines from the 1940s to 1990s traces the social construction of pesticide advertisements over time. Findings reveal response to changes in the socio-cultural setting.

    5. Pro-environment advertising messages: the role of regulatory focus

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bhatnagar, Namita (author) and McKay-Nesbitt, Jane (author)
    Format:
    Journal article
    Publication Date:
    unknown
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07220
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    35(1) : 4-22

    6. Pro-environment advertising messages: the role of regulatory focus

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bhatnagar, Namita (author) and McKay-Nesbitt, Jane (author)
    Format:
    Book chapter
    Publication Date:
    2017
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08830
    Notes:
    Pages 4-22 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.

    7. Shades of green: a multidimensional analysis of environmental advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Banerjee, Subhabrata (author), Gulas, Charles S. (author), and Iyer, Easwar (author)
    Format:
    Journal article
    Publication Date:
    1995
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19564
    Journal Title:
    Journal of Advertising
    Journal Title Details:
    24(2) : 21-32

    9. The relative effect of message-based appeals to promote water conservation at a tourist resort in the gulf of Thailand

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morgan, Mark (author) and Chompreeda, Kwansiri (author)
    Format:
    Journal article
    Publication Date:
    2014-05-19
    Published:
    Thailand: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D08502
    Journal Title:
    Environmental Communication
    Journal Title Details:
    9 (1): 20-36