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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Bhatnagar, Namita (author) and McKay-Nesbitt, Jane (author)
Format:
Book chapter
Publication Date:
2017
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08830
Subject Term:
advertising , advertising research , analysis , audience attitudes , behavior , conservation , consumption , environmental communication , environmental quality , international , message content , persuasion , and framing
Notes:
Pages 4-22 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.
