Burger King ditches TV ad, asks leading extension scientist for help

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brooks, Rhonda (author)
    Format:
    Journal article
    Publication Date:
    2020-07-22
    URL:
    https://drovers.com/burger-king-ditches-tv-ad-asks-leading-extension-scientist-help?
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11910
    Journal Title:
    Drovers
    Subject Term:
    accuracy, advertising, appeals (message), beef, environment, environmental communication, extension, extension services, food, livestock, message content, marketing communication, bias, restaurants, advertising claims, and Burger King
    Notes:
    Online from publication 2 pages., Report about removal of Burger King TV advertisements inaccurately touting the use of lemongrass in cows' diets to reduce methane emissions by "up to 33%."

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