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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Austin, Lucinda L. (author / University of North Carolina at Chapel Hill), Schultz, MaryClaire (author / Elon University), and Gaither, Barbara Miller (author / Elon University)
Format:
Book chapter
Publication Date:
2019
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10898
Notes:
See also D10895., Pages 95-103 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Reports on goals of McDonald's to increase transparency with consumers. While their goals are clear, their actions fall short."
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Harker, Debra (author) and Harker, Michael (author)
Format:
Journal article
Publication Date:
2008
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36489
Journal Title:
International Journal of Advertising
Journal Title Details:
27(5) : 910-915
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Molleda, Juan-Carlos (author)
Format:
Journal article
Publication Date:
2009-04
Published:
Colombia: International Public Relations Association
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29034
Journal Title:
Frontline
Notes:
Reports on efforts to revamp the image of a sombrero-clad farmer named Juan Valdez who has served as a coffee ambassador to the world since 1959.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Jervey, Gay (author)
Format:
Journal article
Publication Date:
1982
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08268
Journal Title:
Advertising Age
Journal Title Details:
August 16, 1982 : 34
Notes:
Evans, AgComm teaching
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Pollack, Judann (author), Petrecca, Laura (author), and Snyder, Beth (author)
Format:
Journal article
Publication Date:
1999-05-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22228
Journal Title:
Advertising Age
Journal Title Details:
70(19) : 58
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Hardin, Peter L. (author)
Format:
Master's thesis
Publication Date:
1977-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 5 Document Number: B00547
Notes:
See also B00288, a report of the thesis. Eugene A. Kroupa Collection., Thesis, master of science in agricultural journalism, Agricultural Journalism Department, University of Wisconsin, Madison. 103 p., Analysis of an unsuccessful commodity promotion campaign.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Vlachvei, A. (author), Notta, O. (author), and Ananiadis, I. (author)
Format:
Journal article
Publication Date:
2009
Published:
Greece
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36119
Journal Title:
British Food Journal
Journal Title Details:
111(7) : 686-698
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Li, Xinghua (author)
Format:
Book
Publication Date:
2016
Published:
International: Routledge, Abingdon, Oxon, England.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08675
Notes:
158 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Thompson, Stephanie (author)
Format:
Journal article
Publication Date:
2000-02-14
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22227
Journal Title:
Advertising Age
Journal Title Details:
71(7) : 14
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Appelbaum, Ullrich (author) and food (author)
Format:
Journal article
Publication Date:
1993
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36494
Journal Title:
International Journal of Advertising
Journal Title Details:
12(3) : 223-241