Dairy farmers' attitudes and information sources about commodity promotion: an analysis of the 1976 Wisconsin Pro-milk referendum

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hardin, Peter L. (author)
    Format:
    Master's thesis
    Publication Date:
    1977-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 5 Document Number: B00547
    Subject Term:
    adoption, adoption behavior, adoption process, advertising, attitudes, campaigns, commodity promotion, dairy, drink, farmer attitudes, farmers, information issues, information sources, marketing communication, and milk
    Notes:
    See also B00288, a report of the thesis. Eugene A. Kroupa Collection., Thesis, master of science in agricultural journalism, Agricultural Journalism Department, University of Wisconsin, Madison. 103 p., Analysis of an unsuccessful commodity promotion campaign.

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