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Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Molleda, Juan-Carlos (author)
Format:: Journal article
Publication Date:: 2009-04
Published:: Colombia: International Public Relations Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29034
Journal Title:: Frontline
Notes:: Reports on efforts to revamp the image of a sombrero-clad farmer named Juan Valdez who has served as a coffee ambassador to the world since 1959.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Haig, Matt (author)
Format:: Book
Publication Date:: 2011
Published:: International: Kogan Page Limited, London, Enland.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01165
Notes:: Second edition. 242 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Champniss, Guy (author) and Rodes Vila, Fernando (author)
Format:: Book
Publication Date:: 2011
Published:: International: John Wiley Sons, Ltd., West Sussex, UK
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00090
Notes:: 290 pages

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Golan, Guy J. (author) and Zaidner, Lior (author)
Format:: Journal article
Publication Date:: 2008
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36506
Journal Title:: Journal of Computer-Mediated Communication
Journal Title Details:: 13(4) : 959-972

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Westover, Michael Lea (author) and Randle, Quint (author)
Format:: Journal article
Publication Date:: 2009
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D11600
Journal Title:: Journal of Promotion Management
Journal Title Details:: 15 : 57-73
Notes:: 18 pages., Online via UI e-subscription, Through an experimental design, this study examined the effects of the weight or body type of those modeled in advertisements on purchase intent for two types (diet and non-diet) of a fictitious brand of soda. Findings revealed that thinner models were associated with greater purchase intent and more positive brand belief for the diet drink. However, no relationship was found between model size and purchase intent or brand belief for the non-diet drink.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Thomas, Arthur M. (author) and Canter, Neil (author)
Format:: Journal article
Publication Date:: 2009-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35956
Journal Title:: Agricultural and Resource Economics Review
Journal Title Details:: 38(3) : 431-444

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sellers, Daniel (author)
Format:: Journal article
Publication Date:: 2014
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02684
Journal Title:: Ryerson Review of Journalism
Notes:: Spring 2014 issue. 4 pages., Author's experience in trying to examine a proliferating hybrid of journalism and advertising - branded content.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Reid, Mike (author), Johnson, Trent (author), Ratcliffe, Mike (author), Skrip, Kari (author), and Wilson, James (author)
Format:: Editorial
Publication Date:: 2001
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36501
Journal Title:: International Journal of Advertising
Journal Title Details:: 20(2) : 239-262

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Li, Xun (author) and Lopez, Rigoberto A. (author)
Format:: Paper
Publication Date:: 2012-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00937
Notes:: Paper presented at the Agricultural and Applied Economics Association annual meeting, Seattle, Washington, August 12-14, 2012. 16 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lopez, Rigoberto A. (author), Liu, Yizao (author), and Zhu, Chen (author)
Format:: Poster
Publication Date:: 2012-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00945
Notes:: Poster presented at the Agricultural and Applied Economics annual meeting, Seattle, Washington, August12-14, 2012. 2 pages.

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