Publication Year: 2012 / Subject Term: branding

Start Over Publication Year 2012 Subject Term branding

1. Agricultural community thought leaders comment on new DuPont Pioneer name

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Article
Publication Date:: 2012-06-28
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00262
Notes:: Via AgriMarketing Weekly. 3 pages.

2. An exploration of consumer perceptions of plants and plant characteristics: a qualitative study of Florida plant and garden consumers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wilson, Kathryn L. (author), Barnes, Carly (author), and Irani, Tracy (author)
Format:: Paper
Publication Date:: 2012-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01531
Notes:: Paper presented in the Agricultural Communication Section of the Southern Association of Agricultural Scientists annual meeting in Birmingham, Alabama, February 5-6, 2012. 23 pages.

3. Brand salience and brand differentiation of the Florida Forest Service

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Telg, Ricky (author), Irani, Tracy (author), Carter, Hannah (author), Settle, Quisto (author), Goodwin, Joy (author), Wysocki, Al (author), and Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Format:: Abstract
Publication Date:: 2012-06-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00614
Notes:: 2012 ACE research conference, Annapolis, Maryland, June 11, 2012. 1 page.

4. Brand salience and brand differentiation of the Florida Forest Service

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Telg, Ricky (author), Irani, Tracy (author), Carter, Hannah (author), Settle, Quisto (author), Goodwin, Joy (author), and Wysocki, Al (author)
Format:: journal articles
Publication Date:: 2012
Published:: USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE).
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00835
Journal Title:: Journal of Applied Communications
Journal Title Details:: 96(3) : 11-25

5. Communication audits: adding value and social impact to agricultural communications

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Goodwin, Joy N. (author), Davis, Andrea (author), and Telg, Ricky W. (author)
Format:: Paper
Publication Date:: 2012-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01527
Notes:: Paper presented in the Agricultural Communication Section of the Southern Association of Agricultural Scientists annual meeting in Birmingham, Alabama, February 5-6, 2012. 18 pages.

6. DuPont Pioneer's president Schlickler provides additional insights into company's new name

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Schickler, Paul E. (author)
Format:: News release
Publication Date:: 2012-07-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00261
Notes:: DuPont Pioneer news release. Via AgriMarketing Weekly. 1 page.

7. Five (make that six) rules for branding in the digital age

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Smither, Mark (author) and Paulsen Marketing, Sioux Falls, South Dakota.
Format:: Commentary
Publication Date:: 2012-03-23
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00069
Notes:: 1 page

8. Florida residents' perceptions of the Florida Forest Service brand

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Settle, Quisto Dossey (author)
Format:: Dissertation
Publication Date:: 2012
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01613
Notes:: Dissertation provided June 15, 2013, by author in electronic format for deposit in ACDC collection., Dissertation presented to the Graduate School in partial fulfillment of the requirements for the degree of Doctor of Philosophy, University of Florida, Gainesville. 184 pages.

9. How large commercial producers choose input suppliers: expendable products from seed to animal health

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Borchers, Bryce (author), Roucan-Kane, Maud (author), Alexander, Corinne (author), Boehlje, Michael D. (author), Downey, W. Scott (author), and Gray, Allan W. (author)
Format:: Journal article
Publication Date:: 2012
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D00983
Journal Title:: International Food and Agribusiness Management Review
Journal Title Details:: 15(2) : 1-20

10. Pioneer Hi-Bred re-named DuPont Pioneer

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News release
Publication Date:: 2012-06-27
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00260
Notes:: Via AgriMarketing Weekly. 1 page.

11. Spillover effects of TV advertising: the case of carbonated soft drinks

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Li, Xun (author) and Lopez, Rigoberto A. (author)
Format:: Paper
Publication Date:: 2012-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00937
Notes:: Paper presented at the Agricultural and Applied Economics Association annual meeting, Seattle, Washington, August 12-14, 2012. 16 pages.

12. Stamp of approval: Illinois Products logo program promotes local food and products

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lockman, Cathy (author)
Format:: Journal article
Publication Date:: 2012
Published:: USA: Illinois Department of Agriculture, Springfield, Illinois.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02669
Journal Title:: Illinois Agriculture
Journal Title Details:: 1: 28-29

13. Sughar Women Program

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sughar Women Program, Karachi, Pakistan
Format:: Report
Publication Date:: 2012
Published:: Pakistan
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00818
Notes:: Via website. 2 pages., About a program for which founder Khalida Brohi was recognized by Newsweek Pakistan in March/April 2012 as one of "100 Women Who Matter" in Pakistan.

14. Sughar: Pakistan's first ever rural women brand

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Articles
Publication Date:: 2012-02
Published:: Pakistan
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00388
Notes:: Sughar Women Program website. 2 pages.

15. Television advertising and soda demand

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lopez, Rigoberto A. (author), Liu, Yizao (author), and Zhu, Chen (author)
Format:: Poster
Publication Date:: 2012-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00945
Notes:: Poster presented at the Agricultural and Applied Economics annual meeting, Seattle, Washington, August12-14, 2012. 2 pages.

16. The Mekong Delta: rural development meets the environment–systemic challenges and possible solutions

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dapice, David (author) and Xuan, Vo Tong (author)
Format:: Journal article
Publication Date:: 2012-03
Published:: Vietnam
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07317
Journal Title:: Journal of Macromarketing
Journal Title Details:: 32(1) : 147-151

17. Trade show prep: how to make a bang with your brand

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Smit, Krystil (author) and Paulsen Marketing, Sioux Falls, South Dakota.
Format:: Article
Publication Date:: 2012-07-26
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00302
Notes:: Via website. 1 page.

18. Value of beef steak branding: hedonic analysis of retail scanner data

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Schulz, Lee L. (author), Schroeder, Ted C. (author), and White, Katharine L. (author)
Format:: Journal article
Publication Date:: 2012-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D01014
Journal Title:: Agricultural and Resource Economics Review
Journal Title Details:: 41(2) : 260-273

Bibleaves

1. Agricultural community thought leaders comment on new DuPont Pioneer name

2. An exploration of consumer perceptions of plants and plant characteristics: a qualitative study of Florida plant and garden consumers

3. Brand salience and brand differentiation of the Florida Forest Service

4. Brand salience and brand differentiation of the Florida Forest Service

5. Communication audits: adding value and social impact to agricultural communications

6. DuPont Pioneer's president Schlickler provides additional insights into company's new name

7. Five (make that six) rules for branding in the digital age

8. Florida residents' perceptions of the Florida Forest Service brand

9. How large commercial producers choose input suppliers: expendable products from seed to animal health

10. Pioneer Hi-Bred re-named DuPont Pioneer

11. Spillover effects of TV advertising: the case of carbonated soft drinks

12. Stamp of approval: Illinois Products logo program promotes local food and products

13. Sughar Women Program

14. Sughar: Pakistan's first ever rural women brand

15. Television advertising and soda demand

16. The Mekong Delta: rural development meets the environment–systemic challenges and possible solutions

17. Trade show prep: how to make a bang with your brand

18. Value of beef steak branding: hedonic analysis of retail scanner data

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