Florida residents' perceptions of the Florida Forest Service brand

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Settle, Quisto Dossey (author)
    Format:
    Dissertation
    Publication Date:
    2012
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01613
    Subject Term:
    communication planning, consumers, environmental communication, forestry, government services, image, natural resources, organizations, perceptions, public attitudes, brands, and branding
    Notes:
    Dissertation provided June 15, 2013, by author in electronic format for deposit in ACDC collection., Dissertation presented to the Graduate School in partial fulfillment of the requirements for the degree of Doctor of Philosophy, University of Florida, Gainesville. 184 pages.

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