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    53. The effects of risk-reducing strategies on consumer perceived risk and on purchase likelihood: a modelling approach

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    54. The myth of the ethical consumer

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    55. The power of food labels: marketing environmental impacts and animal welfare on meat labels as gains versus nonlosses and the influence on attitudes and voting intentions

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    57. The role of consumer acceptance in the food innovation process: young consumer perception of functional foods in Italy

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    58. The role of taste perception for the success of country of origin labeling in the case of organic pepper

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    60. Transparent food and consumer trust

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