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    Start Over Publication Year 2009 Subject Term branding

    1. 10 rebranding lessons every communicator should know

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alcorn, Lynette (author) and Cooperative Communicators Association
    Format:
    Journal article
    Publication Date:
    2009-08-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29287
    Journal Title:
    CCA News
    Notes:
    Via online issue. 3 pages., Guidelines based on a rebranding initiative for CoBank.

    3. Authentic passion about Colombia

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Molleda, Juan-Carlos (author)
    Format:
    Journal article
    Publication Date:
    2009-04
    Published:
    Colombia: International Public Relations Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29034
    Journal Title:
    Frontline
    Notes:
    Reports on efforts to revamp the image of a sombrero-clad farmer named Juan Valdez who has served as a coffee ambassador to the world since 1959.

    6. Branding your dealership pays with rural lifestylers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kirkpatrick, Dan (author / Osborn and Barr) and Osborn and Barr, St. Louis, Missouri.
    Format:
    Article
    Publication Date:
    2009-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28925
    Notes:
    Posted at http://www.osborn-barr.com/Trends.aspx, "Trends and Insights" section of Web site. 2 pages.

    7. Cadbury's salmonella scare: good or bad crisis management?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carroll, Conor (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29840
    Notes:
    Pages 15-27 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.

    8. Consolidation in the North American organic food processing sector, 1997-2007

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Howard, Philip H. (author)
    Format:
    Journal article
    Publication Date:
    2009
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36385
    Journal Title:
    International Journal of Sociology of Agriculture and Food
    Journal Title Details:
    16(1) : 13-30

    9. Consumers' willingness to pay for milk quality attributes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Berges, Miriam (author) and Casellas, Karina (author)
    Format:
    Paper
    Publication Date:
    2009-08-22
    Published:
    Argentina
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29726
    Notes:
    Presented at the International Association of Agricultural Economists Conference, Beijing, China, August 16-22, 2009. 19 pages.

    10. Does generic advertising help or hurt brand advertising?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chung, Chanjin (author) and Suh, Daeseok (author)
    Format:
    Paper
    Publication Date:
    2009-07-28
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29728
    Notes:
    Presented at the American Agricultural Economics Association annual meeting, Milwaukee, Wisconsin, July 26-28, 2009. 15 pages.

    11. Endorser weight and perceptions of brand attitude and intent to purchase

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Westover, Michael Lea (author) and Randle, Quint (author)
    Format:
    Journal article
    Publication Date:
    2009
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D11600
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    15 : 57-73
    Notes:
    18 pages., Online via UI e-subscription, Through an experimental design, this study examined the effects of the weight or body type of those modeled in advertisements on purchase intent for two types (diet and non-diet) of a fictitious brand of soda. Findings revealed that thinner models were associated with greater purchase intent and more positive brand belief for the diet drink. However, no relationship was found between model size and purchase intent or brand belief for the non-diet drink.

    15. Logo lessons

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alcorn, Lynette (author)
    Format:
    Journal article
    Publication Date:
    2009-09-22
    Published:
    USA: Cooperative Communicators Association.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29491
    Journal Title:
    CCA News
    Notes:
    2 pages.

    16. Measuring the potential economic impact of a regional agricultural promotion campaign: the case of South Carolina

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carpio, Carlos E. (author) and Isengildina-Massa, Olga (author)
    Format:
    Paper
    Publication Date:
    2009-02-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29752
    Notes:
    Presented at the annual meeting of Southern Agricultural Economics Association, Atlanta, Georgia, January 31-February 3, 2009. 26 pages.

    17. Organic versus conventional farming: a marketing survey on wine production

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cisilino, Federica (author) and Cesaro, Luca (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    Ital y
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29845
    Notes:
    Pages 105-119 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.

    20. The Dasani controversy: a case study of how the launch of a new brand jeopardized the entire reputation of Coca Cola

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carroll, Conor (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29839
    Notes:
    Pages 3-14 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.