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    Start Over Publication Year 2009 Subject Term audience analysis Subject Term marketing communication

    2. Brands have a social media "window of opportunity" in PR (public relations) disasters

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Barrera, Edward (author)
    Format:
    Journal article
    Publication Date:
    2009-04-21
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28945
    Journal Title:
    Adotas
    Notes:
    Via online issue. 1 page., Reports on audience research about the effects of advertising among those who had been exposed to content about a salmonella outbreak.

    4. Controversies in managing competencies: the case of development and launching new functional food products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Puspa, Jofi (author), Voigt, Tim (author), and Kuhl, Rainer (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29846
    Notes:
    Pages 155-169 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.

    5. Cracking the marketing code

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kirkpatrick, Dan (author / Osborn and Barr) and Osborn and Barr, St. Louis, Missouri.
    Format:
    Article
    Publication Date:
    2009-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28926
    Notes:
    "Trends and Insights" section of web site. 3 pages.

    6. Marketing to the rural lifestyler: updates from marketers and agencies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Haller, Ted (author), Opperman, Mike (author), Roads, Craig (author), Paul, Ken (author), and Levitt, Katie (author)
    Format:
    Journal article
    Publication Date:
    2009-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29166
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(2) : 26, 28, 30-31

    7. NAMA [National Agri-Marketing Association] social networking session

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brazeal, David (author)
    Format:
    Article
    Publication Date:
    2009-04-19
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D06702
    Notes:
    Online via JournaMarketing.com. Article summarizes discussion at the Agri-Marketing Conference, Atlanta, Georgia, April 17, 2009. 3 pages.

    10. Shaping the "authentic": marketing ethnic foods to consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dressler-Hawke, Emma (author) and Mansvelt, Juliana (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    New Zealand
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29806
    Notes:
    Pages 288-311 in Adam Lindgreen and Martin K. Hingley (eds.), The new cultures of food: marketing opportunities from ethnic, religious and cultural diversity. Gower Publishing Limited, Surrey, England. 319 pages.