Publication Year: 2007 / Subject Term: advertising and marketing communication

Start Over Publication Year 2007 Subject Term advertising Subject Term marketing communication

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2007-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26622
Journal Title:: Agri Marketing
Notes:: Posted at www.agrimarketing.com, 40 pages., Special supplement to the November/December 2007 issue. Articles feature the development, influence and future of NAMA, as well as the professional fields it serves.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kennedy, Patricia F. (author / University of Nebraska) and McGarvey, Mary G. (author / University of Nebraska)
Format:: Journal article
Publication Date:: 2007-08-22
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30392
Journal Title:: Journal of Business Research
Journal Title Details:: Volume 61, Issue 5
Notes:: Paper copy available

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2007-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25814
Journal Title:: Agri Marketing
Journal Title Details:: 45(4) : 44, 46-48, 50, 52, 54

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Severson, Kim (author)
Format:: Journal article
Publication Date:: 2007-01-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: C25217
Journal Title:: New York Times
Notes:: Retrieved January 5, 2007, Via NYTimes.com. 4 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2007-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25681
Journal Title:: Agri Marketing
Journal Title Details:: 45(3) : 44-65
Notes:: Posted at http://www.agrimarketing.com/show_story.php?id=44815

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Article
Publication Date:: 2007-06-21
Published:: South Africa
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25863
Notes:: Mail & Guardian (UK) via Food Safety Network. 1 page., Advertising Standards Authority is cited as ordering Monsanto to withdraw an advertising claim that no negative reactions have ever been reported to genetically modified foods.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Roads, Craig (author)
Format:: Journal article
Publication Date:: 2007-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26089
Journal Title:: Agri Marketing
Journal Title Details:: 45(6) : 29, 32
Notes:: Posted at www.agrimarketing.com/show_story.php?id=45899

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Draper, David (author)
Format:: Journal article
Publication Date:: 2007-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25662
Journal Title:: Agri Marketing
Journal Title Details:: 45(2) : 40-41
Notes:: Posted at http://www.agrimarketing.com/show_story.php?id=44517

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Seitz, Victoria A. (author), Razzouk, Nabil (author), and Eamsobhan, Sudawadee (author)
Format:: Journal article
Publication Date:: 2007
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11624
Journal Title:: Journal of Promotion Management
Journal Title Details:: 13(3-4) : 383-398
Notes:: 17 pages., Online via UI e-subscription, Researchers used content analysis to determine the relationship between the use of celebrities and the types of products endorsed in one popular U.S. magazine and two popular Thailand magazines. Results indicated that a significant relationship existed among celebrity endorsers and product types. Product categories involving food, diet, and weight loss were among those in which celebrity endorsers were used most.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hajewski, Doris (author)
Format:: Journal article
Publication Date:: 2007-01-30
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: C25335
Journal Title:: Milwaukee Journal Sentinel
Notes:: Via Food Safety Network. 1 page., Campaign by a container company interested in promoting the safety of curly-leaf spinach.

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