Hausen, Tobias (author), Fritz, Melanie (author), and European Association of Agricultural Economists
Format:
Paper
Publication Date:
2006-02-08
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26829
Notes:
Presented at the EAAE seminar, Trust and risk in business networks," Bonn, Germany, February 8-10, 2006. 13 pages., Authors analyze special compexity of the supply network involving crops and discuss barriers and potentials throughout it, including the role of trust.
Four farm broadcasters describe new information technologies they are using and a media buyer comments on challenges in measuring effectiveness of communications to producers with media such as podcasting.
18 pages., Online via UI e-subscription, Investigated the extent to which extenuating factors (excluding those produced by the commercial) affected the extent to which an advertisement was both persuasive and eventually engendered persuasion. Results demonstrated that the combined pre-existing market forces had a greater impact on a commercial's ability to persuade than did the message or creativity in the advertisement itself. Foods were among the products involved in this analysis.
