Publication Year: 1993 / Subject Term: advertising and campaign planning

Start Over Publication Year 1993 Subject Term advertising Subject Term campaign planning

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kinnucan, H. W. (author), Chang, H.S. (author), and Venkateswaran, M. (author)
Format:: Journal article
Publication Date:: 1993
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14808
Journal Title:: Review of Marketing and Agricultural Economics
Journal Title Details:: 61(3) : 401-416

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ind, Nicholas (author)
Format:: Book
Publication Date:: 1993
Published:: UK: Kogan Page Limited, London, England
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29918
Notes:: 223 pages., One of the featured campaigns (Chapter 13) involves the creation of Phileas Fogg to help establish a brand by British snack food marketer, Derwent Valley Foods.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Appelbaum, Ullrich (author) and food (author)
Format:: Journal article
Publication Date:: 1993
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36494
Journal Title:: International Journal of Advertising
Journal Title Details:: 12(3) : 223-241

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lamons, Robert (author) and Gelb, Gabriel M. (author / AEC)
Format:: report
Publication Date:: 1993
Published:: USA: Business/Professional Advertising Association, Alexandria, Virginia
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: C21052
Notes:: 16 p.

Bibleaves