- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kinnucan, H. W. (author), Chang, H.S. (author), and Venkateswaran, M. (author)
- Format:
- Journal article
- Publication Date:
- 1993
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14808
- Journal Title:
- Review of Marketing and Agricultural Economics
- Journal Title Details:
- 61(3) : 401-416
- Subject Term:
- advertising, beef, campaign planning, campaigns, commodity promotion, dairy, generic advertising, promotion, wool, and milk
