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    Start Over Publication Year 1981 Subject Term advertising

    3. Mass media fundamentals: student's and teacher's guide to the study of mass media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Shenton, Stephen G-M. (author)
    Format:
    Manual
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06791
    Notes:
    121 pages., Unpublished manual for an introductory communications course taught by the author at Shippensburg State College, Shippensburg, Pennsylvania, and in an agricultural communications course at the University of Illinois, Urbana-Champaign.

    4. Kitchen table interview: Grant Neds

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Harper, Larry (author)
    Format:
    Journal article
    Publication Date:
    1981-03-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09621
    Journal Title:
    Missouri Ruralist
    Notes:
    Delmar Hatesohl Collection, Interview with an advertising agency executive includes a case example of a well-advertised new product launch (meat pie in a steel, pie-shaped container) failed due to lack of product testing. Based on Mr. Neds' presentation to the Missouri Seed Improvement Association.

    7. Oliver farm equipment: an advertising history, 1929-1940

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    King, Alan C. (author)
    Format:
    Report
    Publication Date:
    1981
    Published:
    USA: Distributed by the American Society of Agricultural Engineers, St. Joseph, Michigan.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14762
    Notes:
    Reprints of advertisements published by the Oliver Farm Equipment Sales Company., 36 pages.

    10. Ad pages in farm publications for 12 months, 1980-79: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1981-01-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15679
    Journal Title:
    Advertising Age
    Journal Title Details:
    52: 54
    Notes:
    1 p.

    13. The American farmer: a decision-maker, a businessman, a money manager, a partner, and a target of marketers' dollars

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cornick, James M. (author)
    Format:
    Journal article
    Publication Date:
    1981-09-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18429
    Journal Title:
    Advertising Age
    Journal Title Details:
    52(37) : S-1, S-8
    Notes:
    In 1980, the top 10 agricultural advertisers spent about $37 million in farm magazines to reach American farmers. Magazines are a basic tool of agrimarketers, but broadcast media receive an increasing share of advertising dollars.

    14. Marketing flows at Land O' Lakes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Neiman, Janet (author)
    Format:
    Journal article
    Publication Date:
    1981-02-23
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18440
    Journal Title:
    Advertising Age
    Journal Title Details:
    52(8) : 4, 80
    Notes:
    Features movement of farmer cooperative, Land O' Lakes, into consumer food products from earlier concentration on the agricultural supply side.

    17. Agriculture sails abroad: Deere & Co., FMC Corp

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ringer, Richard (author)
    Format:
    Journal article
    Publication Date:
    1981-09-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21575
    Journal Title:
    Advertising Age
    Journal Title Details:
    52(37) : S+
    Notes:
    Includes a description of the Furrow, Deere &amp; Company's magazine, and the role it plays in overseas marketing.

    18. Brewer/Y&R: aftermath of an acquisition

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Millman, Nancy (author)
    Format:
    Journal article
    Publication Date:
    1981-08-24
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21576
    Journal Title:
    Advertising Age
    Journal Title Details:
    52(35) : 45+
    Notes:
    Describes the weakening of Bruce B. Brewer Company, a major agriculture-oriented advertising agency in Kansas City, Missouri, after it was acquired by Young &amp; Rubicam advertising agency, New York, in mid-1974.

    20. How to improve your advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Woodis, Ray (author)
    Format:
    Conference paper
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08295
    Notes:
    Evans, AgComm teaching, In: Proceedings of the 1981 Illinois Strawberry School, March 3, 1981, Mt. Vernon, IL. Urbana, IL : University of Illinois. (Cooperative Extension Service Horticulture Series 25) p. 28-34.

    21. Advertising, promotion, and competition: a survey with special reference to food

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Connor, John M. (author / National Economics Division, ESS)
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08421
    Journal Title:
    Agricultural Economics Research
    Journal Title Details:
    33 (1) : 19-27
    Notes:
    James F. Evans Collection, This article surveys the theoretical and empirical literature on the economics of advertising during the last decade. The survey notes several promising advances in theoretical modeling of the role of advertising in consumer choice and social welfare. Numerous empirical investigations of food and other consumer products have established relationships between advertising and market structure or performance indicators. Less progress was found on selected socioeconomic advertising issues that are difficult for traditional economics to handle. (original)

    24. New chemical products set pace in farm broadcast ad increases

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1981-06-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09836
    Journal Title:
    Television/Radio Age
    Journal Title Details:
    June 1981 : A34-A35, A39, A42-A43
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 6. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Reports for NAFB or about Farm Broadcasting, 1967-84.

    38. Do commodity promotion programs work?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schaffner, T.P. (author / National Livestock and Meat Board) and National Livestock and Meat Board
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01035
    Journal Title:
    Agri Marketing
    Journal Title Details:
    19(9) : 32, 34
    Notes:
    AgComm Teaching

    39. Direct marketing : where less yields more

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Damrow, Dick (author / Mark Morris & Co., Inc., Minneapolis) and Mark Morris & Co., Inc., Minneapolis
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01036
    Journal Title:
    Agri Marketing
    Journal Title Details:
    19(9) : 62, 64-65
    Notes:
    AgComm Teaching

    43. Motivation in development communication : is the 'Admass' analogy a useful one?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bunnag, Jane (author / Program Pemtangunan, UNDP, Jakarta, Indonesia) and Program Pemtangunan, UNDP, Jakarta, Indonesia
    Format:
    Book chapter
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: C03178
    Notes:
    In: Crouch, Bruce R., and Chamala, Shankariah, eds' Extension education and rural development, Volume 1 : international experience in communication and innovation. New York : John Wiley &amp; Sons Ltd., 1981. p. 253-261