- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Schultze, Quentin J. (author)
- Format:
- Journal article
- Publication Date:
- 1981
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25495
- Journal Title:
- Journal of Communication
- Journal Title Details:
- 31(2) : 64-71
- Subject Term:
- advertising, credibility (media), credibility (sources), ethical issues, farm journals, history, image, organizations, policies, professional development, and marketing communication
