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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Uchtmann, D.L. (author)
Format:
Guide
Publication Date:
1981-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05733
Notes:
Cooperative Extension Service Circular 1195, College of Agriculture, University of Illinois at Urbana-Champaign. 32 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Shenton, Stephen G-M. (author)
Format:
Manual
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06791
Notes:
121 pages., Unpublished manual for an introductory communications course taught by the author at Shippensburg State College, Shippensburg, Pennsylvania, and in an agricultural communications course at the University of Illinois, Urbana-Champaign.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Harper, Larry (author)
Format:
Journal article
Publication Date:
1981-03-14
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09621
Journal Title:
Missouri Ruralist
Notes:
Delmar Hatesohl Collection, Interview with an advertising agency executive includes a case example of a well-advertised new product launch (meat pie in a steel, pie-shaped container) failed due to lack of product testing. Based on Mr. Neds' presentation to the Missouri Seed Improvement Association.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Schultze, Quentin J. (author)
Format:
Journal article
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: C25489
Journal Title:
Journal of Advertising
Journal Title Details:
10(4) : 41-48
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Schultze, Quentin J. (author)
Format:
Journal article
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25495
Journal Title:
Journal of Communication
Journal Title Details:
31(2) : 64-71
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
King, Alan C. (author)
Format:
Report
Publication Date:
1981
Published:
USA: Distributed by the American Society of Agricultural Engineers, St. Joseph, Michigan.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14762
Notes:
Reprints of advertisements published by the Oliver Farm Equipment Sales Company., 36 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
King, Alan C. (author)
Format:
Book
Publication Date:
1981
Published:
USA: Diamond Farm Book Publications, Alexandria Bay, NY.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14763
Notes:
Volume 1 - 1889-1940. Volume 2 - 1941-1949
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
King, Alan C. (author)
Format:
Book
Publication Date:
1981
Published:
USA: Alan C. King, Publisher, Radnor, Ohio.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14847
Notes:
44 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1981-01-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15679
Journal Title:
Advertising Age
Journal Title Details:
52: 54
Notes:
1 p.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1981-10-19
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15706
Journal Title:
Advertising Age
Journal Title Details:
52: 42
Notes:
1 p.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1981-08-17
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15707
Journal Title:
Advertising Age
Journal Title Details:
52: 38
Notes:
1 p.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Cornick, James M. (author)
Format:
Journal article
Publication Date:
1981-09-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18429
Journal Title:
Advertising Age
Journal Title Details:
52(37) : S-1, S-8
Notes:
In 1980, the top 10 agricultural advertisers spent about $37 million in farm magazines to reach American farmers. Magazines are a basic tool of agrimarketers, but broadcast media receive an increasing share of advertising dollars.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Neiman, Janet (author)
Format:
Journal article
Publication Date:
1981-02-23
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18440
Journal Title:
Advertising Age
Journal Title Details:
52(8) : 4, 80
Notes:
Features movement of farmer cooperative, Land O' Lakes, into consumer food products from earlier concentration on the agricultural supply side.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Cantor, J. (author)
Format:
Journal article
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20128
Journal Title:
Journal of Broadcasting
Journal Title Details:
25(1) : 37-47
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Christopher, C.L. (author) and Scammon, D.L. (author)
Format:
Journal article
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20461
Journal Title:
Journal of Advertising
Journal Title Details:
10 : 26-36
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Ringer, Richard (author)
Format:
Journal article
Publication Date:
1981-09-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21575
Journal Title:
Advertising Age
Journal Title Details:
52(37) : S+
Notes:
Includes a description of the Furrow, Deere & Company's magazine, and the role it plays in overseas marketing.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Millman, Nancy (author)
Format:
Journal article
Publication Date:
1981-08-24
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21576
Journal Title:
Advertising Age
Journal Title Details:
52(35) : 45+
Notes:
Describes the weakening of Bruce B. Brewer Company, a major agriculture-oriented advertising agency in Kansas City, Missouri, after it was acquired by Young & Rubicam advertising agency, New York, in mid-1974.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Reed, Michael R. (author) and Robbins, Lynn W. (author)
Format:
Journal article
Publication Date:
1981-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22315
Journal Title:
Journal of Food Distribution Research
Journal Title Details:
12(3) : 19-32
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Woodis, Ray (author)
Format:
Conference paper
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08295
Notes:
Evans, AgComm teaching, In: Proceedings of the 1981 Illinois Strawberry School, March 3, 1981, Mt. Vernon, IL. Urbana, IL : University of Illinois. (Cooperative Extension Service Horticulture Series 25) p. 28-34.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Connor, John M. (author / National Economics Division, ESS)
Format:
Journal article
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08421
Journal Title:
Agricultural Economics Research
Journal Title Details:
33 (1) : 19-27
Notes:
James F. Evans Collection, This article surveys the theoretical and empirical literature on the economics of advertising during the last decade. The survey notes several promising advances in theoretical modeling of the role of advertising in consumer choice and social welfare. Numerous empirical investigations of food and other consumer products have established relationships between advertising and market structure or performance indicators. Less progress was found on selected socioeconomic advertising issues that are difficult for traditional economics to handle. (original)
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Connor, M. (author)
Format:
Manuscript
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: C08650
Notes:
Harold Swanson Collection
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Schommer, N. (author)
Format:
Journal article
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 103 Document Number: C08843
Journal Title:
New Agriculture
Journal Title Details:
13(2) : 22-24, 26
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1981-06-29
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09836
Journal Title:
Television/Radio Age
Journal Title Details:
June 1981 : A34-A35, A39, A42-A43
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 6. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Reports for NAFB or about Farm Broadcasting, 1967-84.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Weir, David (author) and Shapiro, Mark (author)
Format:
Book
Publication Date:
1981
Published:
USA: Institute for Food and Development Policy, San Francisco, CA.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12717
Notes:
Located in the Investigative Journalism Collection., 100 p.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00784
Journal Title:
Agri Marketing
Journal Title Details:
19(11): 54
Notes:
AgComm Teaching
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00785
Journal Title:
Agri Marketing
Journal Title Details:
19(11): 36
Notes:
AgComm Teaching
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00786
Journal Title:
Agri Marketing
Journal Title Details:
19(11): 48-50, 54, 56, 58, 60, 62, 64
Notes:
AgComm Teaching
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00787
Journal Title:
Agri Marketing
Journal Title Details:
19(11): 66, 69-70, 72-74
Notes:
AgComm Teaching
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00788
Journal Title:
Agri Marketing
Journal Title Details:
19(11): 75-77
Notes:
AgComm Teaching
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00789
Journal Title:
Agri Marketing
Journal Title Details:
19(11): 82
Notes:
AgComm Teaching
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00956
Journal Title:
Agri Marketing
Journal Title Details:
19(8): 22, 26
Notes:
AgComm Teaching
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C00992
Journal Title:
Agri Marketing
Journal Title Details:
19(6): 50-51
Notes:
AgComm Teaching
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C00994
Journal Title:
Agri Marketing
Journal Title Details:
19(6): 58, 62
Notes:
AgComm Teaching
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C00996
Journal Title:
Agri Marketing
Journal Title Details:
19(6): 72-74
Notes:
AgComm Teaching
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C00997
Journal Title:
Agri Marketing
Journal Title Details:
19(6): 75
Notes:
AgComm Teaching
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01026
Journal Title:
Agri Marketing
Journal Title Details:
19(4) : 49-50, 52, 54, 56
Notes:
AgComm Teaching
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Schaffner, T.P. (author / National Livestock and Meat Board) and National Livestock and Meat Board
Format:
Journal article
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01035
Journal Title:
Agri Marketing
Journal Title Details:
19(9) : 32, 34
Notes:
AgComm Teaching
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Damrow, Dick (author / Mark Morris & Co., Inc., Minneapolis) and Mark Morris & Co., Inc., Minneapolis
Format:
Journal article
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01036
Journal Title:
Agri Marketing
Journal Title Details:
19(9) : 62, 64-65
Notes:
AgComm Teaching
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Cocking, V.A. (author / Agri Marketing) and Agri Marketing
Format:
Journal article
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01037
Journal Title:
Agri Marketing
Journal Title Details:
19 (9) : 66-68, 70
Notes:
AgComm Teaching
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01039
Journal Title:
Agri Marketing
Journal Title Details:
19(9) : 74-75
Notes:
AgComm Teaching
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Schommer, Nancy (author)
Format:
Journal article
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01115
Journal Title:
New Agriculture
Journal Title Details:
13 (2) : 22-24, 26
Notes:
AgComm Teaching
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Bunnag, Jane (author / Program Pemtangunan, UNDP, Jakarta, Indonesia) and Program Pemtangunan, UNDP, Jakarta, Indonesia
Format:
Book chapter
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: C03178
Notes:
In: Crouch, Bruce R., and Chamala, Shankariah, eds' Extension education and rural development, Volume 1 : international experience in communication and innovation. New York : John Wiley & Sons Ltd., 1981. p. 253-261