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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Reed, Michael R. (author) and Robbins, Lynn W. (author)
Format:
Journal article
Publication Date:
1981-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22315
Journal Title:
Journal of Food Distribution Research
Journal Title Details:
12(3) : 19-32
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Uchtmann, D.L. (author)
Format:
Guide
Publication Date:
1981-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05733
Notes:
Cooperative Extension Service Circular 1195, College of Agriculture, University of Illinois at Urbana-Champaign. 32 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Harper, Larry (author)
Format:
Journal article
Publication Date:
1981-03-14
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09621
Journal Title:
Missouri Ruralist
Notes:
Delmar Hatesohl Collection, Interview with an advertising agency executive includes a case example of a well-advertised new product launch (meat pie in a steel, pie-shaped container) failed due to lack of product testing. Based on Mr. Neds' presentation to the Missouri Seed Improvement Association.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Neiman, Janet (author)
Format:
Journal article
Publication Date:
1981-02-23
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18440
Journal Title:
Advertising Age
Journal Title Details:
52(8) : 4, 80
Notes:
Features movement of farmer cooperative, Land O' Lakes, into consumer food products from earlier concentration on the agricultural supply side.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Schultze, Quentin J. (author)
Format:
Journal article
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25495
Journal Title:
Journal of Communication
Journal Title Details:
31(2) : 64-71
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Cornick, James M. (author)
Format:
Journal article
Publication Date:
1981-09-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18429
Journal Title:
Advertising Age
Journal Title Details:
52(37) : S-1, S-8
Notes:
In 1980, the top 10 agricultural advertisers spent about $37 million in farm magazines to reach American farmers. Magazines are a basic tool of agrimarketers, but broadcast media receive an increasing share of advertising dollars.