14 pages., Online via UI e-subscription, This critical review examined the role that country image and country of origin play in food retailing within the context of international trade in food. Authors developed a research agenda, highlighting several major avenues and methodological approaches with the aim of enhancing the relevance and validity of COO research in food retailing and promotion management.
Park, N. (author), Adeya, C.N. (author), Constanza-Chock, S. (author), Lee, S. (author), Movius, L. (author), and Sey, A. (author)
Format:
Proceedings
Publication Date:
2005-10
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36197
Notes:
Retrieved 03/20/2011, "Wireless communication and development: a global perspective," Annenberg Research Network on International Communication, Marina Del Ray, California, October 7-8, 2005. 24 pages.
