Why country of origin still matters in food retailing: implications for promotion management research

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Insch, Andrea (author) and Cuthbert, Ron (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: D11576
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    24(3) : 363-375
    Subject Term:
    communication research, consumers, credibility (sources), food, food products, image, information needs, international trade, labeling, promotion, readership, regulations, research methods, research needs, retail promotion, marketing communication, labels, point-of-purchase, trust, country of origin, food information, European Union (EU), Australia (Oceania), Canada (North America), food issues, New Zealand (Oceania), United Kingdom (United Kingdom of Great Britain and Northern Ireland (UK)(Europe), USA (United States of America; North America), food retailing, food promotion, and eye tracking
    Notes:
    14 pages., Online via UI e-subscription, This critical review examined the role that country image and country of origin play in food retailing within the context of international trade in food. Authors developed a research agenda, highlighting several major avenues and methodological approaches with the aim of enhancing the relevance and validity of COO research in food retailing and promotion management.

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