Brief summary of a talk by Genevieve Callahan, editor of Sunset Magazine, San Francisco, California, at 1931 AAACE convention, Corvallis, Oregon. American Association of Agricultural College Editors.
Reports on media and public responses to a wine company's financial contribution to an animal rights interest group, the Humane Society of the United States.
Roberts, Owen (author), Simon, Karen (author), and Evans, Jim (author)
Format:
Presentation
Publication Date:
2009-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D06651
Notes:
PowerPoint presentation at an American Agricultural Editors' Association session of the Agricultural Media Summit, Fort Worth, Texas, August 2009. 38 pages.
Fairchild, Dean G. (author) and Dahlgran, Roger A. (author)
Format:
Paper
Publication Date:
1996
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D11669
Notes:
11 pages., Pages 204-216 in Proceedings of the NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management, Chicago, Illinois > 1981-1999 Conference Archive., Researchers estimated net reach and average frequency of exposure to publicity about a case of chicken contamination in the U.S. "It was found that for each unit of increase in weekly publicity frequency, prices were depressed by 1.2 percent, leading to a $760 million retail loss to the chicken industry. This amounts to less than one-quarter of one percent of revenue over the 10 years studied."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29007
Notes:
Via infOpinions. 2 pages., Author describes expansion in services provided by ZimmComm Communications, which provides information services to agribusiness companies and other clients.
