Subject Term: advertising / Language: English

Start Over Subject Term advertising Language English

1. What's new in the agency business?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dawes, Glenn (author), Young, Jeff (author), Broadhead, Dean (author), Tessmann, Marcy (author), McClelland, Rob (author), Oliver, Tim (author), Guse, Greg (author), Boyer, Robert (author), and Martin, Diane (author)
Format:: Journal article
Publication Date:: 2014-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02656
Journal Title:: Agri Marketing
Journal Title Details:: 52(4) : 23-24, 26, 28

2. Largest communications agencies

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2014-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02657
Journal Title:: Agri Marketing
Journal Title Details:: 52(4) : 30, 33-34, 36, 38, 40-41
Notes:: Annual listing of the largest communications agencies whose clients sell products and services within the agricultural industry and/or the rural lifestyle market.

3. Continuing to grow

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rathai, Kenna (author)
Format:: Journal article
Publication Date:: 2014-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02658
Journal Title:: Agri Marketing
Journal Title Details:: 52(4) : 49-50, 52, 54
Notes:: Features the 2014 National Agri-Marketing Association Marketer of the Year.

4. Chipotle "Farmed and Dangerous" pushes marketing envelope

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Williams, Daren (author)
Format:: Commentary
Publication Date:: 2014-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02672
Journal Title:: Beef Issues Quarterly
Notes:: Online from Cattlemen's Beef Board and National Cattlemen's Beef Association, Centennial, Colorado. 2 pages.

5. How Red Bull is clipping journalism's wings

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sellers, Daniel (author)
Format:: Journal article
Publication Date:: 2014
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02684
Journal Title:: Ryerson Review of Journalism
Notes:: Spring 2014 issue. 4 pages., Author's experience in trying to examine a proliferating hybrid of journalism and advertising - branded content.

6. The future for NAMA (National Agri-Marketing Association)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rathai, Kenna (author)
Format:: Commentary
Publication Date:: 2014-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02688
Journal Title:: Agri Marketing
Journal Title Details:: 52(3) : 66
Notes:: Report from the current president of NAMA in a question-answer format

7. The biggest bang for the buck: valuation of various components of a regional promotion campaign by participating restaurants

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Xie, Ran (author), Isengildina-Massa, Olga (author), and Carpio, Carlos E. (author)
Format:: Journal article
Publication Date:: 2014-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02711
Journal Title:: Journal of Agricultural and Applied Economics
Journal Title Details:: 46(2) : 193-208

8. Measures of online advertising effectiveness: the case of orange juice

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: House, Lisa A. (author), Jiang, Yuan (author), and Salois, Matthew (author)
Format:: Paper
Publication Date:: 2014-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02724
Notes:: Paper presented at the 2014 Agricultural and Applied Communications joint AAEA/EAAE/CAES symposium: Social networks, social media and the economics of food, Montreal, Canada, May 29-30, 2014. 17 pages.

9. Yale study: fast feeders still on the hook for kids' health: report says McD, BK advertised less, but ad spend to kids increased overall

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Morrison, Maureen (author)
Format:: Journal article
Publication Date:: 2013-11-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02734
Journal Title:: Advertising Age
Notes:: Via online. 6 pages.

10. Young children's food brand knowledge. Early development and associations with television viewing and parent's diet

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Tatlow-Golden, Mimi (author), Hennessy, Eilis (author), Dean, Moira (author), and Hollywood, Lynsey (author)
Format:: Journal article
Publication Date:: 2014
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02735
Journal Title:: Appetite
Journal Title Details:: 80 : 197-203

11. How fruit and veggie marketers are making produce cool for kids

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Schultz, E. J. (author)
Format:: Journal article
Publication Date:: 2013-10-18
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02751
Journal Title:: Advertising Age
Notes:: 3 pages.

12. "Radical animal rights movement" gets new foe: Iowa-based group led by longtime cregessional aide forms super PAC

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Beckel, Michael (author)
Format:: Article
Publication Date:: 2014-05-29
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02752
Notes:: Website of Center for Public Integrity, Washington, D.C. 2 pages.

13. FTC releases follow-up study detailing promotional activities, expenditures and nutritional profiles of food marketed to children and adolescents

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News release
Publication Date:: 2012-12-21
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02765
Notes:: Online from Federal Trade Commission, Washington, D.C. 4 pages., Commends industry for progress, urges broader participation and continued improvement.

14. The country press reawakens

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wilson, Charles Morrow (author)
Format:: Journal article
Publication Date:: 1934-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02773
Journal Title:: North American Review
Journal Title Details:: 238(3) : 260-267

15. Revenue sources of country weekly newspapers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Howison, William K. (author) and Sumner, William A. (author)
Format:: Report
Publication Date:: 1938
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02781
Notes:: Bulletin 10, Department of Agricultural Journalism, College of Agriculture, University of Wisconsin, Madison. 1 page.

16. "Healthy" discussions about risk: the Corn Refiners Association's strategic negotiation of authority in the debate over high fructose corn syrup

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Heiss, Sarah N. (author)
Format:: Journal article
Publication Date:: 2011
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02796
Journal Title:: Public Understanding of Science
Journal Title Details:: 22(2) : 219-235

17. Trust and perception related to information about biofuels in Belgium

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Van de Velde, Liesbeth (author), Verbeke, Wim (author), Popp, Michael (author), and Van Huylenbroeck, Guido (author)
Format:: Journal article
Publication Date:: 2011
Published:: Belgium
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02800
Journal Title:: Public Understanding of Science
Journal Title Details:: 20(5) : 595-608

18. Two-thirds of residents in small towns and cities read community newspapers

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Article
Publication Date:: 2014-02-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02811
Notes:: Online from National Newspaper Association, Columbia, Missouri. 3 pages.

19. Boilerplating America: the hidden newspaper

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Harter, Eugene C. (author)
Format:: Book
Publication Date:: 1991
Published:: USA: University Press of America, Lanham, Maryland.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02874
Notes:: 230 pages., Documents ready-print services (sometimes known as patent insides)that furnished newspapers printed on one side, or on two or more pages, to subscribing publishers. Estimated in 1912 to reach 60 million readers in the U.S. Author explores what was being written in those newspapers, and by whom.

20. How to develop sound slogans

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Margulies, Walter P. (author)
Format:: Commentary
Publication Date:: 1981-08-17
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02896
Journal Title:: Advertising Age
Journal Title Details:: : 50

21. Why sustaining an advertising-driven business model is difficult for community newspapers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Washburn, Robert (author)
Format:: Article
Publication Date:: 2013
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02903
Notes:: The Canadian Journalism Project, Ottawa,Canada. 1 page., Part 2 of a series that puts community news media within the context of rural development.

22. Community newspaper readership remains strong - 2008/2009

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research report
Publication Date:: 2009
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02904
Notes:: Ontario Community Newspaper Association, Canada. 27 pages.

23. Ag social media trends: industry 2012

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research report
Publication Date:: 2012
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02911
Notes:: Truffle Media Networks, Indianapolis, Indiana. 24 pages., Survey responses from persons associated with ag media, ag product companies, advertising agencies, agricultural associations.

24. Ag social media trends: industry 2013

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research report
Publication Date:: 2013
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02912
Notes:: Truffle Media Networks, Indianapolis, Indiana. 24 pages., Survey responses from persons associated with ag media, ag product companies, advertising agencies, agricultural associations.

25. Social media: the good, the bad, the ugly and the best

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Jacob, Clara (author)
Format:: Commentary
Publication Date:: 2014-08-14
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02913
Notes:: Paulsen Marketing, Sioux Falls, South Dakota. 2 pages.

26. The cost of your ethics: the battle between advertising and journalism standards

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Smith, Kevin (author)
Format:: Presentation
Publication Date:: 2014-07-29
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02916
Notes:: PowerPoint visuals of presentation by the chair of the National Ethics Committee,Society of Professional Journalists, at the Agricultural Media Summit, Indianapolis, Indiana, July 29, 2014. 9 pages.

27. Checkoff produces big ROI (return on investment)

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News releases
Publication Date:: 2014-07-29
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02919
Notes:: United Soybean Board, St. Louis, Missouri. 2 pages.

28. Research: ag marketers remain devoted to print, events, but are prepping for move to digital

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News releases
Publication Date:: 2014-07-18
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02920
Notes:: Agri Council of American Business Media. 1 page., Report of research by Readex Research among ag marketing professionals from the U.S. and Canada.

29. How ya gonna keep 'em down on the farm

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Heller, Steven (author)
Format:: Article
Publication Date:: 2014-07-18
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02921
Notes:: Online from Print Magazine. 6 pages., Selection of illustrations and advertisements from 1916 and perhaps other unidentified years in the Rural New Yorker farm periodical.

30. Creating a winner, results

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2014-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02923
Journal Title:: Agri Marketing
Journal Title Details:: 52(5) : 20-21
Notes:: Case report about the "Best of Show" advertising campaign in the NAMA recognition program.

31. Comparing B2B and agri-marketers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Semler, Jack (author)
Format:: Journal article
Publication Date:: 2014-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02926
Journal Title:: Agri Marketing
Journal Title Details:: 52(5) : 25
Notes:: Report of research comparing use and evaluation of media by agri-marketers and business-to-business marketers. Results show significant differences.

32. New ad campaign asks D.C. commuters "Who's hogging our antibiotics?"

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News releases
Publication Date:: 2009-06-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02948
Notes:: The Pew Campaign on Human Health and Industrial Farming via Food Safety Network. 1 page.

33. FTC [Federal Trade Commission] proposes trade regulation rule on food advertising

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Report
Publication Date:: 1974-11-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D03036
Notes:: Federal Trade Commission News Summary, Report No. 33, published by the FTC, Washington, D.C. Pages 1 and 4.

34. Summary of research during last two years - Agricultural Journalism, University of Wisconsin

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research report
Publication Date:: 1968-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03047
Notes:: Brief summaries of research conducted by graduate students and faculty members in the Department of Agricultural Journalism, University of Wisconsin during 1967 and 1968. 16 pages.

35. Agricultural pesticide advertising

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Spickler, Larry (author)
Format:: Report
Publication Date:: 1988-10-31
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03103
Notes:: Resources for agricultural editors from the manager of communications for the Agricultural Division of Ciba-Geigy Corporation. They include a news release (3 pages) about several new television commercials supporting the American farmer. A backgrounder (4 pages)identifies a variety of ways in which the company has portrayed a positive image about the business of farming.

36. Chemical company TV ads insulting to farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Commentary
Publication Date:: 1989-04-21
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03104
Journal Title:: Illinois Agri News
Journal Title Details:: 13(8) : A6

37. Ag Buyers Guide

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Classifieds
Publication Date:: 1982-03-11
Published:: USA: Tower Corp
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: A-Co V1.14; Folder: V1.14.A.003 Document Number: D03293
Journal Title:: 1
Journal Title Details:: 1
Notes:: 47 pgs, Volume One Number One Collection; James F. Evans Collection

38. Butter and Cheese Sales Change Associated with Three Levels of Promotion

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Peter L. (author)
Format:: Report
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D04641
Notes:: 33 pgs; Agricultural Economics Report No. 322, James F. Evans Collection, Washington D.C.: USDA

39. The Continuing Study of Farm Publications, Study Number Five - New England and Homestead, Issue of November 8, 1947

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: The Administrative Committee of the Continuing Study of Farm Publications (author)
Format:: Report
Publication Date:: 1947-11-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D04650
Notes:: Includes Table of Contents and Forward at ACDC; James F. Evans Collectionl The study was conducted by the Advertising Research Foundation in Cooperation with Agricultural Publishers Association; Please see B04667-79 for others in this series, New York, The Advertising Research Foundation

40. The state of farm broadcasting

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Baker, John (author), Truitt, Gary (author), and McGill, Vic (author)
Format:: Journal article
Publication Date:: 2014-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D04669
Journal Title:: Agri Marketing
Journal Title Details:: 52(8) : 32-34

41. Farmers: original breakfast champs

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Benkstein, K. (author)
Format:: Journal article
Publication Date:: 2014-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D04671
Journal Title:: Agri Marketing
Journal Title Details:: 52(9) : 34-35
Notes:: Case report of an advertising campaign by Farm Credit Services of America, "Agriculture Works Here."

42. The language of food: a linguist reads the menu

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Jurafsky, Dan (author)
Format:: Book
Publication Date:: 2014
Published:: International: W. W. Norton and Company, New York.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D05687
Notes:: 246 pages.

43. Social networks and popular understanding of science and health: sharing disparities

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Southwell, Brian G. (author)
Format:: Book
Publication Date:: 2013
Published:: International: John Hopkins University Press, Baltimore, Maryland.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D05714
Notes:: 137 pages.

44. As ag professionals worry, ag print revenue reverses longtime trend

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Alterio, Michael Moran (author)
Format:: Journal article
Publication Date:: 2014-10
Published:: USA: Agri Media Council of American Business Media, New York City, New York.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05722
Journal Title:: Agri Media Council Intelligence Report
Notes:: 1 page

45. Direct marketing by farmers to consumers: some legal implications

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Uchtmann, D.L. (author)
Format:: Guide
Publication Date:: 1981-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05733
Notes:: Cooperative Extension Service Circular 1195, College of Agriculture, University of Illinois at Urbana-Champaign. 32 pages.

46. Are food exchange websites the next big thing in food marketing? A latent class analysis

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Vassalos, Michael (author) and Lim, Kar Ho (author)
Format:: Paper
Publication Date:: 2014-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05772
Notes:: Paper presented at the Agricultural and Applied Economics Association 2014 AAEA annual meeting, Minneapolis, MN, July 27-29, 2014. 19 pages.

47. Ignorance is bliss. How parents of preschool children make sense of front-of-package visuals and claims on food

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Abrams, Katie M. (author), Evans, Caitlin (author), and Duff, Brittany R.L. (author)
Format:: Journal article
Publication Date:: 2015-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05773
Journal Title:: Appetite
Journal Title Details:: 87(1) : 20-29

48. Selling our way out of the farm problem: selling is ineffective without advertising

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hall, Joseph B. (author / President, The Kroger Company)
Format:: Journal article
Publication Date:: 1943-01
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05779
Journal Title:: Vital Speeches of the Day
Journal Title Details:: 20(11) : 343-347
Notes:: Speech presented to the Women's Advertising Club of Washington, D.C., January 22, 1943.

49. Reaching millennials: implications for advertisers of competitive sporting events that use animals

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hill, Jackie (author), Mobly, Mallory (author), and McKim, Billy R. (author)
Format:: Paper
Publication Date:: 2015
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05795
Notes:: Paper presented in the Agricultural Communications Section of the annual conference of the Southern Association of Agricultural Scientists, Atlanta, Georgia, January 31-February 1, 2015. 22 pages.

50. Wholesale- and farm-level impacts of generic advertising: the case of catfish

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Zidack, Walter (author), Kinnucan, Henry (author), and Hatch, Upton (author)
Format:: Journal article
Publication Date:: 1992
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05827
Journal Title:: Applied Economics
Journal Title Details:: 24 : 959-968

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