Research: ag marketers remain devoted to print, events, but are prepping for move to digital

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    News releases
    Publication Date:
    2014-07-18
    URL:
    http://www.abm/News/3350/Research%3A-Ag-marketers-remain-devoted-to-print%2Cevents%2C-but-are-prepping-for-move-to-digital
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02920
    Subject Term:
    advertising, agri-marketers, campaign planning, Canada, communication planning, face-to-face communication, media effectiveness, media selection, newsletters, print media, radio, television, USA, outdoor, marketing communication, agri-marketing, mobile communication, events, websites, and webinar
    Notes:
    Agri Council of American Business Media. 1 page., Report of research by Readex Research among ag marketing professionals from the U.S. and Canada.

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