1. Comparative effectiveness of executional elements in TV food advertising on recall and persuasion: 15- versus 30-second commercials Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Stanton, John L. (author) Format: Journal article Publication Date: 2003 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29965 Journal Title: Journal of International Food and Agribusiness Marketing Journal Title Details: 15(1/2) : 137-152 Notes: Via UI electronic subscription.
