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    Start Over You searched for: Subject Term food Remove constraint Subject Term: food Journal Title International Journal of Advertising Remove constraint Journal Title: International Journal of Advertising

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    1. Sources of product information for Chinese rural consumers

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    2. The current practices in food advertising: the usage and effectiveness of different advertising claims

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    7. Enhancing food promotion in the supermarket industry: a framework for sales promotion success

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    9. Information asymmetries, labels and trust in the German food market: a critical analysis based on the economics of information

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    11. Just where does corporate responsibility end and consumer responsibility begin? The case of marketing food to kids around the globe

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    13. International food advertising, pester power and its effects

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    14. Television advertising and classes of food products consumed in a paediatric population

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    16. Standardisation versus cultural adaptation in food advertising: insights from a two-culture market

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    19. The effects of brand experience and an advertisement's disclaimer speed on purchase: speak slowly or carry a big brand

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    20. How to develop international advertising campaigns that work: the example of the European food and beverage sector

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    25. Consumer attitudes towards products of foreign origin: do they vary across product classes?

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