- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Jizba, Barbara (author) and Fleming, Mary M.K. (author)
- Format:
- Journal article
- Publication Date:
- 1993
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36496
- Journal Title:
- International Journal of Advertising
- Journal Title Details:
- 12(1) : 13-25
- Subject Term:
- advertising, finance, financial management, food, management, promotion, sales promotion, food industry, and restaurants
