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    Start Over Subject Term advertising Journal Title American Journal of Agricultural Economics

    1. Measuring the Effects of Generic Dairy Advertising in a Multi-Market Equilibrium

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Balagtas, Joseph V. (author) and Kim, Sounghum (author)
    Format:
    Journal article
    Publication Date:
    2007-08-09
    Published:
    USA: Blackwell Publishing
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26174
    Journal Title:
    American Journal of Agricultural Economics
    Notes:
    OnlineEarly

    2. The problem of free riding in voluntary generic advertising: parallelism and possible solutions from the lab: AJAE Appendix

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author), Messer, Kent D. (author), and Schulze, William D. (author)
    Format:
    Journal article
    Publication Date:
    2007-07-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26834
    Journal Title:
    American Journal of Agricultural Economics
    Notes:
    Appendices. 12 pages., Supplementary materials to an article named in the title.

    3. Approximating farm-level returns to incremental advertising expenditure: methods and an application to the Australian meat industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Piggott, R.R. (author), Piggott, N.E. (author), and Wright, V.E. (author)
    Format:
    Journal article
    Publication Date:
    1995
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14819
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    77(3) : 497-511

    4. Evaluating generic milk promotion effectiveness with an imperfect competition model

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Forker, O. (author), Kaiser, H.M. (author), Lenz, J.E. (author), Suzuki, N. (author), and Kobayashi, K. (author)
    Format:
    Journal article
    Publication Date:
    1994
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14821
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    76(2) : 296-302

    8. Asymmetric information in product markets: looking to other sectors for institutional approaches

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ippolito, Pauline M. (author)
    Format:
    Journal article
    Publication Date:
    2003-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: C19140
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    85(3) : 731-736
    Notes:
    Examines the types of health- and nutrition-related claims made in food advertising in eight magazines, 1977-1997.

    12. Advertising, information, and product quality : the case of butter

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chang, Hui-Shung (author), Kinnucan, Henry W. (author), and Department of Agricultural Economics and Rural Sociology, Auburn University
    Format:
    Journal article
    Publication Date:
    1991-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 87 Document Number: C05902
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    73 (4) : 1195-1203
    Notes:
    This study examines the roles of cholesterol information and advertising in explaining consumption trends for fats and oils, focusing on butter. Results suggest increased consumer awareness of the health effects of blood cholesterol has contributed to the secular decline in butter consumption in Canada. Although consumers' responses to negative information appear to outweigh their responses to positive information, the industry advertising campaign launched in 1978 by the Dairy Bureau of Canada has had a positive effect on butter demand.

    13. Toward a more comprehensive theory of food labels

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Caswell, Julie A. (author), Padberg, Daniel I. (author), and Caswell: Department of Resources Economics, University of Massachusetts; Padberg: Department of Agricultural Economics, Texas A&M University
    Format:
    Journal article
    Publication Date:
    1992-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06519
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    74 (2) : 460-468
    Notes:
    James F. Evans Collection, Food labels play important third-party roles in the food marketing system through their impact on product design, advertising, consumer confidence in food quality, and consumer education on diet and health. However, a current analysis focuses overwhelmingly on the label's direct use as a point-of-purchase shopping aid, even though such use is limited by consumers; information processing abilities and time. In rewriting label regulations, policy makers should consider the benefits and costs of the broad array of roles labels serve, with evaluation of alternative regimes based on their impacts on consumer behavior and seller strategy. (author)

    14. Approximating farm-level returns to incremental advertising expenditure: methods and an application to the Australian meat industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Piggott, R.R. (author / University of New England, Armidale, Australia), Piggott, N.E. (author / University of California, Davis), and Wright, V.E. (author / University of New England, Armidale, Australia)
    Format:
    Journal article
    Publication Date:
    1995-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09154
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    77(3) : 497-511

    15. Demand response to advertising in the Australian meat industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Piggott, N.E. (author / University of California, Davis), Chalfant, J.A. (author / University of California, Davis), and Alston, J.M. (author / University of California, Davis)
    Format:
    Journal article
    Publication Date:
    1996-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09155
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    78(2) : 268-279

    17. Irreversibility in advertising-demand response functions: an application to milk

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author) and Kamp, Philip R. Vande (author)
    Format:
    Journal article
    Publication Date:
    1999-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: C10395
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    <81(2): 385-396>

    19. Optimal advertising signals in the Florida citrus industry : a research application

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hochman, Ethan (author), Regev, Uri (author), and Ward, Ronald W. (author)
    Format:
    Journal article
    Publication Date:
    1974-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05454
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    56 : 697-705
    Notes:
    Evans, AgComm teaching

    20. Producer returns from increased milk advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Eiler, Doyle A. (author), Thompson, Stanley R. (author), and Assistant Professor of Agricultural Economics, Michigan State University; Assistant Professor of Marketing, Cornell University
    Format:
    Journal article
    Publication Date:
    1975-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05456
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    57 (3) : 505-508
    Notes:
    Evans, AgComm teaching