The impacts of brand and generic advertising on meat demand

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schroeder, Ted C. (author) and Brester, G.W. (author)
    Format:
    Journal article
    Publication Date:
    1995-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16666
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    77 : 969-979
    Subject Term:
    advertising, buyer behavior, buying behavior, commodity promotion, consumption, and meat

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