Optimal temporal policies in fluid milk advertising

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author) and Vande Kamp, P.R. (author)
    Format:
    Journal article
    Publication Date:
    2000-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 115 Document Number: C11687
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    <82(2): 271-286>
    Subject Term:
    advertising, campaign planning, commodity promotion, dairy, and promotion

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