Journal Title: Agri Marketing - Bibleaves Search Results

1901. New and improved NAMA awards

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Strock, C. (author / Kenrick Advertising Inc.) and Kenrick Advertising Inc.
Format:: Journal article
Publication Date:: 1986
Published:: USA: Skokie, IL : Century Communication Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 55 Document Number: C01193
Journal Title:: Agri Marketing
Journal Title Details:: 24 (5) : 114-115
Notes:: Evans; awards; agribusiness

1902. Changing times

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fogarty, B. (author), Leidahl, R. (author), Richardson, L. (author), and Ward, B. (author)
Format:: Journal article
Publication Date:: 1986
Published:: USA: Skokie, IL : Century Communication Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 55 Document Number: C01194
Journal Title:: Agri Marketing
Journal Title Details:: 24(5): 106-113
Notes:: James F. Evans Collection

1903. Best of agriculture (National Agri Marketing Association's annual advertising awards)

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1986
Published:: USA: Skokie, IL : Century Communication Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 55 Document Number: C01195
Journal Title:: Agri Marketing
Journal Title Details:: 24 (5) : 31-98
Notes:: James F. Evans Collection

1904. Where cotton's king : pride and tradition run deep for best of show winner

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Eisenhart, T. (author)
Format:: Journal article
Publication Date:: 1986
Published:: USA: Skokie,IL : Century Communication Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 55 Document Number: C01196
Journal Title:: Agri Marketing
Journal Title Details:: 24(5): 100-105
Notes:: James F. Evans Collection

1905. United they sell : seven stations form marketing group to promote Iowa radio (farm radio)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lane, Mick (author)
Format:: Journal article
Publication Date:: 1989-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 55 Document Number: C01201
Journal Title:: Agri Marketing
Journal Title Details:: 27(10) : 68

1906. How do you select a research supplier

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lumpp, J.A. (author)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 56 Document Number: C01370
Journal Title:: Agri Marketing
Journal Title Details:: 24(3): 52-54
Notes:: AgComm Teaching

1907. Marketing research suppliers

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 56 Document Number: C01400
Journal Title:: Agri Marketing
Journal Title Details:: 24(3):50-51
Notes:: AgComm Teaching

1908. By dawn's early light : there's more to farm broadcasting than meets the ear

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Johnston, S.J. (author)
Format:: Journal article
Publication Date:: 1986
Published:: USA: Skokie, IL : Century Communications Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 56 Document Number: C01455
Journal Title:: Agri Marketing
Journal Title Details:: 24(6): 40-41, 54
Notes:: James F. Evans Collection

1909. How are farmers tuning in? : an overview of farmer's listening and viewing habits

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Might, C.F. (author / National Association of Farm Broadcaster) and National Association of Farm Broadcaster
Format:: Journal article
Publication Date:: 1986
Published:: USA: Skokie, IL : Century Communications Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 56 Document Number: C01456
Journal Title:: Agri Marketing
Journal Title Details:: 24(6): 52
Notes:: James F. Evans Collection

1910. A message from home : community recognition builds dealer identity in traveling radio show

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Paulson, L. (author / WCCO, Minneapolis) and WCCO, Minneapolis
Format:: Journal article
Publication Date:: 1986
Published:: USA: Skokie, IL : Century Communications Inc
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 56 Document Number: C01457
Journal Title:: Agri Marketing
Journal Title Details:: 24(6): 44, 56
Notes:: James F. Evans Collection

1911. Under fire : TV production costs

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaufmann, J.C. (author / DFS Dorland, Worldwide, New York) and DFS Dorland, Worldwide, New York
Format:: Journal article
Publication Date:: 1986
Published:: USA: Skokie, IL : Century Communications Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 56 Document Number: C01458
Journal Title:: Agri Marketing
Journal Title Details:: 24(6): 50, 58-59
Notes:: James F. Evans Collection

1912. Ag radio networks - they're popping up all over

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1986
Published:: USA: Skokie, IL : Century Communications Inc
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 56 Document Number: C01459
Journal Title:: Agri Marketing
Journal Title Details:: 24(6): 46-48
Notes:: James F. Evans Collection

1913. Linking up to satellite

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lear, C. (author / Learfield Communications Inc., Jefferson City, MO) and Learfield Communications Inc., Jefferson City, MO
Format:: Journal article
Publication Date:: 1986
Published:: USA: Skokie, IL : Century Communications Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 56 Document Number: C01465
Journal Title:: Agri Marketing
Journal Title Details:: 24(6): 64
Notes:: James F. Evans Collection

1914. Taking a closer look at TV advertising : costs vs. benefits, is it that simple?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mangold, G. (author)
Format:: Journal article
Publication Date:: 1986
Published:: USA: Skokie, IL : Century Communications Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 56 Document Number: C01466
Journal Title:: Agri Marketing
Journal Title Details:: 24(6): 34-39
Notes:: James F. Evans Collection

1915. Making broadcast a better buy: attaining the "ideal" client-agency-broadcaster relationship

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Haller, T. (author / Kenrick Advertising Inc., St. Louis) and Kenrick Advertising Inc., St. Louis
Format:: Journal article
Publication Date:: 1986
Published:: USA: Skokie, IL : Century Communications Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 56 Document Number: C01467
Journal Title:: Agri Marketing
Journal Title Details:: 24(6): 62-63
Notes:: James F. Evans Collection

1916. Business and the tooth fairy

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Strock, C. (author / Kenrick Advertising Inc., St. Louis) and Kenrick Advertising Inc., St. Louis
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01501
Journal Title:: Agri Marketing
Journal Title Details:: 24(8) : 18
Notes:: James F. Evans Collection

1917. Ag's media suppliers jostle for position

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Eisenhart, T. (author / Agri Marketing) and Agri Marketing
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01502
Journal Title:: Agri Marketing
Journal Title Details:: 24(8) : 22-25
Notes:: James F. Evans Collection

1918. Rebuttal : starch official counters findings of Marketmath report on FARMS questioning method

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mackintosh, D. (author)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01503
Journal Title:: Agri Marketing
Journal Title Details:: 24(8) : 28
Notes:: James F. Evans Collection; See also C01502, C01504

1919. Recommendation : group offers suggestions for improvement of Starch FARMS methodology

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Johnston, S.T. (author / Agri Marketing) and Agri Marketing
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01504
Journal Title:: Agri Marketing
Journal Title Details:: 24(8) : 29,39
Notes:: James F. Evans Collection; See also C01502, C01503

1920. Dare to be different with ag advertising

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Robinson, T. (author / The Martin Agency Inc., Richmond, VA) and The Martin Agency Inc., Richmond, VA
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01505
Journal Title:: Agri Marketing
Journal Title Details:: 24(8) : 30-31
Notes:: James F. Evans Collection

1921. Educating dealers to use co-op advertising

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Johnston, S.J. (author / Agri Marketing) and Agri Marketing
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01506
Journal Title:: Agri Marketing
Journal Title Details:: 24(8) : 32-34
Notes:: James F. Evans Collection

1922. Getting creative with co-op : an aggressive co-op advertising program includes promotional marketing and merchandising

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Horen, M. (author / Co-op Marketing Associates) and Co-op Marketing Associates
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01507
Journal Title:: Agri Marketing
Journal Title Details:: 24(8) : 36-38
Notes:: James F. Evans Collection

1923. Computers and co-op programs

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Horen, M. (author / Co-op Marketing Associates) and Co-op Marketing Associates
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01508
Journal Title:: Agri Marketing
Journal Title Details:: 24(8) : 36-38
Notes:: James F. Evans Collection

1924. View from the top

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fletcher, R.W. (author / Fletcher/Mayo/Associates Inc., St. Joseph, MO.) and Fletcher/Mayo/Associates Inc., St. Joseph, MO.
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01509
Journal Title:: Agri Marketing
Journal Title Details:: 24(8) : 50
Notes:: James F. Evans Collection

1925. Starch survey challenged : study funded by the Agricultural Publishers Association finds faults in 1985 FARMS methodology

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Greene, J. (author / Marketmath Inc., New York) and Marketmath Inc., New York
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01510
Journal Title:: Agri Marketing
Journal Title Details:: 24(7) : 56-58
Notes:: James F. Evans Collection

1926. Trade shows : a trivial pursuit Purina Mills finds a unique way to make the most of its trade show exhibits

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Robinson, S. (author / Fletcher/Mayo/Associates Inc., St. Joseph, MO.) and Fletcher/Mayo/Associates Inc., St. Joseph, MO.
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01511
Journal Title:: Agri Marketing
Journal Title Details:: 24(7) : 50-52
Notes:: James F. Evans Collection

1927. Fifth annual incentive survey : Ag incentive expenditures top $300 million mark

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01514
Journal Title:: Agri Marketing
Journal Title Details:: 24(9) : 26, 28, 30

1928. Incentive travel makes waves : customization makes Super Crost's programs something dealers want in on

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Johnston, S.J. (author / Assistant Editor, Agri Marketing) and Assistant Editor, Agri Marketing
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01515
Journal Title:: Agri Marketing
Journal Title Details:: 24(9) : 32, 34

1929. Agri Marketing asks --how do you effectively use premiums in the dealership?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hansen, T. (author), Petty, R. (author), Reiman, R. (author), Robinson, D. (author), and Case International Racine, WI; Rural Route Tours International, Overland Park, KA; Reiman Associates Inc., Greendale, WI; Rob-See-Co, Waterloo, NE
Format:: Journal article
Publication Date:: 1980
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01516
Journal Title:: Agri Marketing
Journal Title Details:: 24(9) : 38-40

1930. Taking the bull by the horns

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: McCracken, W. (author / Deere & Co., Moline, IL) and Deere & Co., Moline, IL
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01517
Journal Title:: Agri Marketing
Journal Title Details:: 24(9) : 44-449

1931. When good things come in large package - a suitcase-size press kit introduces CEVA Lab's new swine vaccine

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lowell, F. (author / Valetine - Radford Advertising Inc., Kansas City, MO) and Valetine - Radford Advertising Inc., Kansas City, MO
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01518
Journal Title:: Agri Marketing
Journal Title Details:: 24(9) : 58-59

1932. Top 150 print advertisers : ag ad dollars drop

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01563
Journal Title:: Agri Marketing
Journal Title Details:: 24(10) : 26-32

1933. Become a wizard of odds : how databases can enable you to perform magical feats of direct marketing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: David, T. (author / Tim David Marketing Services Inc. (TDMSI), New York) and Tim David Marketing Services Inc. (TDMSI), New York
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01564
Journal Title:: Agri Marketing
Journal Title Details:: 24(10) : 36-40, 56

1934. Getting the best response rate

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01565
Journal Title:: Agri Marketing
Journal Title Details:: 24(10) : 41

1935. New dimensions in direct mail : Du Pont produces Benlate country hits

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Keller, R. (author / Rumrill-Hoyt, Inc., Rochester, N.Y.) and Rumrill-Hoyt, Inc., Rochester, N.Y.
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01566
Journal Title:: Agri Marketing
Journal Title Details:: 24(10) : 42

1936. Chasing down those sales leads : strategies for developing and following up on direct marketing leads

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Johnston, S.J. (author / Agri Marketing) and Agri Marketing
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01567
Journal Title:: Agri Marketing
Journal Title Details:: 24(10) : 44-45

1937. View from the top (ag equipment dealers)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Green, J.K. (author / Case IH, Racine, WI) and Case IH, Racine, WI
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01659
Journal Title:: Agri Marketing
Journal Title Details:: 25(1) : 70

1938. Mamas don't let your babies grow up to be copywriters : Clancy bids a fond farewell to ad copywriting

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Strook, C. (author / Kenrick Advertising Inc., St. Louis) and Kenrick Advertising Inc., St. Louis
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01660
Journal Title:: Agri Marketing
Journal Title Details:: 25(1) : 60

1939. Farm radio : more than meets the ear

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Smith, J. (author / MNN Farm Radio, St. Paul, MN) and MNN Farm Radio, St. Paul, MN
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01661
Journal Title:: Agri Marketing
Journal Title Details:: 25(1) : 58

1940. Starch : where are we now? Prettier package, compact survey, significant price increase

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Johnston, S.J. (author / Agri Marketing) and Agri Marketing
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01662
Journal Title:: Agri Marketing
Journal Title Details:: 25(1) : 56, 57

1941. Direct connections : how four companies use their publications to keep in touch in the marketplace

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Raufer, B. (author)
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01663
Journal Title:: Agri Marketing
Journal Title Details:: 25(1) : 42, 43, 49

1942. Putting a magazine to work for you : from image building to sale support, Company publications are useful marketing tools (company publications)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fosshage, N. (author / The Webb. Co., St. Paul, MN) and The Webb. Co., St. Paul, MN
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01664
Journal Title:: Agri Marketing
Journal Title Details:: 25(1) : 50-53

1943. Publish out-of-house? ... or publish in-house? (Company publications)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Etten, R.V. (author), Tiberend, T.Q. (author), and DeKalb-Pfizer Genetics, DeKalb IL; Babson Bros. Co., Oak Brook, IL
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01665
Journal Title:: Agri Marketing
Journal Title Details:: 25(1) : 46-47

1944. A mixed bag ahead? agri-marketers update on sales

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01667
Journal Title:: Agri Marketing
Journal Title Details:: 24(12) : 26

1945. MACA premieres ground water film

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01668
Journal Title:: Agri Marketing
Journal Title Details:: 24(12) : 27

1946. Taking cattlemen by storm : how Ivomec led a revolution in feedlot parasite control

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Elkins, C.J. (author / DFS/Wegener Agricultural Group, New York) and DFS/Wegener Agricultural Group, New York
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01669
Journal Title:: Agri Marketing
Journal Title Details:: 24(12) : 30, 31, 41

1947. Top 50 ag agencies (1986)

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01693
Journal Title:: Agri Marketing
Journal Title Details:: 24(11) : 27-34

1948. Are ag account still worthwhile? : ag executives assess the status and future of ag clients

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Coleman, R.G. (author)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01694
Journal Title:: Agri Marketing
Journal Title Details:: 24(11): 38-45

1949. Agri Marketing asks : consolidate accounts? or separate them?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Raser, T. (author), Wegener, A.H. (author), and Wegener: DFS/Wegener Agricultural Group, New York; Raser: American Cyananid Co., Crop Protection Chemicals Department, Wayne, NJ
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01695
Journal Title:: Agri Marketing
Journal Title Details:: 24(11) : 46-47

1950. The best of CAMA (Canadian Agri-Marketing Association, 1986)

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01696
Journal Title:: Agri Marketing
Journal Title Details:: 24 (11) : 49-58

1951. Preparing for bad PR

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kallus, T. (author / T.A. Kallus & Associates, Raleigh, N.C.) and T.A. Kallus & Associates, Raleigh, N.C.
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01697
Journal Title:: Agri Marketing
Journal Title Details:: 24(11) : 70-71

1952. You shout so loudly I can't hear you!

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Strock, C. (author)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01698
Journal Title:: Agri Marketing
Journal Title Details:: 24(11) : 75

1953. Top 10 Ag PR agencies (1986)

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01699
Journal Title:: Agri Marketing
Journal Title Details:: 24(11) : 36-37

1954. Top 5 Canadian ag agencies

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01700
Journal Title:: Agri Marketing
Journal Title Details:: 24(11) : 36-39

1955. Direct marketing reaches the farmer

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Orlowitz, P.W. (author / Agri Marketing) and Agri Marketing
Format:: Journal article
Publication Date:: 1981
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 59 Document Number: C01731
Journal Title:: Agri Marketing
Journal Title Details:: 19(9) : 55-60

1956. A film producer tells how to choose a film producers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Schwantz, B. (author)
Format:: Journal article
Publication Date:: unknown
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 61 Document Number: C01900
Journal Title:: Agri Marketing
Journal Title Details:: 19(8) : 54
Notes:: See also C00959

1957. Taking the show on the road : how four reps and the NAFB are working together to tell farm radio's story

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Eisenhart, Tom (author / Agri Marketing) and Agri Marketing
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: C02302
Journal Title:: Agri Marketing
Journal Title Details:: 25(6) : 24-28
Notes:: James F. Evans Collection

1958. Value-added radio : 'Monsanto's Minute' is a hit with broadcasters and growers alike

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Recknagel, Susan (author / Monsanto Co., St. Louis) and Monsanto Co., St. Louis
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: C02303
Journal Title:: Agri Marketing
Journal Title Details:: 25(6) : 30-35
Notes:: James F. Evans Collection

1959. Focusing on the funny bone : to make an impression on farmers, ag companies make winsome TV commercials

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Johnston, Stephanie J. (author / Agri Marketing) and Agri Marketing
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: C02304
Journal Title:: Agri Marketing
Journal Title Details:: 25(6) : 36-39
Notes:: James F. Evans Collection

1960. Finding the broadcast comfort zone : a look at how some industry leaders use broadcast to fill out their media mix

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mills, Jim (author / National Association of Farm Broadcasters (NAFB)) and National Association of Farm Broadcasters (NAFB)
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: C02305
Journal Title:: Agri Marketing
Journal Title Details:: 25(6) : 40-41
Notes:: James F. Evans Collection

1961. Doane's new and improved study (the 1987 farm media study continues much-needed changes)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Block, Carl (author / Doane Marketing Research Inc., St. Louis) and Doane Marketing Research Inc., St. Louis
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: C02306
Journal Title:: Agri Marketing
Journal Title Details:: 25(6) : 42-43
Notes:: James F. Evans Collection

1962. Radio's impact on TV viewers : reach the largest audience by adding radio to the media mix

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Galen, Robert E. (author / Radio Advertising Bureau) and Radio Advertising Bureau
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: C02307
Journal Title:: Agri Marketing
Journal Title Details:: 25(6) : 48-49
Notes:: James F. Evans Collection

1963. The vital link : attention to detail and simplified billing are key to Massey-Ferguson's co-op program

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Merry, Carroll (author / North American Tractor Operations of Massey-Ferguson Inc., Des Moines) and North American Tractor Operations of Massey-Ferguson Inc., Des Moines
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: C02308
Journal Title:: Agri Marketing
Journal Title Details:: 25(7) : 20-21
Notes:: James F. Evans Collection

1964. Maximizing dealer participation : publishers say regional co-op groups can often do the trick

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wetmore, Bob (author / The John Volk Co., Chicago) and The John Volk Co., Chicago
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: C02309
Journal Title:: Agri Marketing
Journal Title Details:: 25(7) : 24-25
Notes:: James F. Evans Collection

1965. Working out a partnership : strategies for reaching those behind-the-scenes but important professionals

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Johnston, Stephanie J. (author / Agri Marketing) and Agri Marketing
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: C02310
Journal Title:: Agri Marketing
Journal Title Details:: 25(7) : 36-37
Notes:: James F. Evans Collection

1966. Closing in on consultants : Dow sells Lorsban to cotton farmers by reaching crop consultants

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kirst, Jon (author / Dow Chemical U.S.A., Midland, MI) and Dow Chemical U.S.A., Midland, MI
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: C02311
Journal Title:: Agri Marketing
Journal Title Details:: 25(7) : 40-41
Notes:: James F. Evans Collection

1967. Premiums and incentives : Agri Marketing's sixth annual premiums and incentives survey

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 65 Document Number: C02481
Journal Title:: Agri Marketing
Journal Title Details:: 25(8) : 54-70
Notes:: James F. Evans Collection; See also C02482-C02484

1968. The secrets of success : learning the value of using premiums creatively

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Coakley, Deborah (author / Agri Marketing) and Agri Marketing
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 65 Document Number: C02482
Journal Title:: Agri Marketing
Journal Title Details:: 25(8) : 56-64
Notes:: James F. Evans Collection; See also C02481-C02484

1969. Powerful performers : carefully chosen specialty items help promotions pack more punch

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Olson, H. Ted (author / Specialty Advertising Association International (SAAInternational), Irving, TX) and Specialty Advertising Association International (SAAInternational), Irving, TX
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 65 Document Number: C02483
Journal Title:: Agri Marketing
Journal Title Details:: 25(8) : 62-63
Notes:: James F. Evans Collection; See also C02481-C02484

1970. Business or pleasure? Adapting incentive travel's role as a vital marketing strategy

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Johnston, Stephanie (author / Agri Marketing) and Agri Marketing
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 65 Document Number: C02484
Journal Title:: Agri Marketing
Journal Title Details:: 25(8) : 66-70
Notes:: James F. Evans Collection; See also C02481-C02483

1971. Research review (industry execs discuss Starch FARMS (Farm Audience Readership Measurement Service) and Doane's radio listenership studies)

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: C02681
Journal Title:: Agri Marketing
Journal Title Details:: 25(9) : 18-19, 22
Notes:: James F. Evans Collection

1972. Top 150 print advertisers : ag ad dollars dip again (January - June, 1987)

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: C02682
Journal Title:: Agri Marketing
Journal Title Details:: 25(9) : 26-28
Notes:: James F. Evans Collection

1973. Congressional confrontations (pesticide companies and environmentalists spar over pending legislation)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Webster, James C. (author / Webster Communications Inc., Washington, D.C.) and Webster Communications Inc., Washington, D.C.
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: C02683
Journal Title:: Agri Marketing
Journal Title Details:: 25(9) : 30-37
Notes:: James F. Evans Collection

1974. Farm progress-ions : a look at how one publisher is changing with the ag marketplace

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Johnston, Stephanie (author / Agri Marketing) and Agri Marketing
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: C02684
Journal Title:: Agri Marketing
Journal Title Details:: 25(9) : 46-50
Notes:: James F. Evans Collection

1975. Meetings survival 101 : how colleges could better prepare students for the Real World

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Strock, Clancy (author / Kenrick Advertising Inc., St. Louis) and Kenrick Advertising Inc., St. Louis
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: C02685
Journal Title:: Agri Marketing
Journal Title Details:: 25(9) : 51
Notes:: James F. Evans Collection

1976. Agriculture's big billers : top 50 ag agencies (1987)

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: C02686
Journal Title:: Agri Marketing
Journal Title Details:: 25(10) : 51-58
Notes:: James F. Evans Collection

1977. Agriculture's top 10 ag PR agencies (1987)

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: C02687
Journal Title:: Agri Marketing
Journal Title Details:: 25(10) : 60-61
Notes:: James F. Evans Collection

1978. When agencies advertise themselves : an ad agency gains insight by testing its self-promotional efforts

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kuhns, William R. (author / Sargent & Potratz Inc., Milwaukee) and Sargent & Potratz Inc., Milwaukee
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: C02688
Journal Title:: Agri Marketing
Journal Title Details:: 25(10) : 62-63
Notes:: James F. Evans Collection

1979. Changing of the guard : a look at how client / agency relationships are handled

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Howell, Richard A. (author / Agri Marketing) and Agri Marketing
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: C02689
Journal Title:: Agri Marketing
Journal Title Details:: 25(10) : 64-65, 81
Notes:: James F. Evans Collection

1980. Industry update : cattle (four producers tell why they buy -- and what keeps them coming back)

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: C02690
Journal Title:: Agri Marketing
Journal Title Details:: 25(10) : 70-71
Notes:: James F. Evans Collection

1981. Industry update : cattle, capitalizing on a market niche (coopers addresses producers' needs with a new lice insecticide)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Powell, Darcy (author / Coopers Animal Health Inc., Kansas City) and Coopers Animal Health Inc., Kansas City
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: C02691
Journal Title:: Agri Marketing
Journal Title Details:: 25(10) : 72-75
Notes:: James F. Evans Collection

1982. Best in the field : companies pour big bucks into winning corn-yield contests

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Johnston, Stephanie (author / Agri Marketing) and Agri Marketing
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02747
Journal Title:: Agri Marketing
Journal Title Details:: 26(1) : 32-38
Notes:: James F. Evans Collection

1983. Ag media : new players in an old game (new communications vehicles are finding a niche)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Howell, Richard A. (author / Agri Marketing) and Agri Marketing
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02748
Journal Title:: Agri Marketing
Journal Title Details:: 26(1) : 42, 43, 56
Notes:: James F. Evans Collection

1984. Read 'em and weep : is it the readers or the researchers who need studying?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Strock, Clancy (author / Kenrick Advertising Inc., St. Louis) and Kenrick Advertising Inc., St. Louis
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02749
Journal Title:: Agri Marketing
Journal Title Details:: 26(1) : 49
Notes:: James F. Evans Collection

1985. 25 years of ag advertising : singing birds and smutty jokes

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Strock, Clancy (author / Kenrick Advertising, Inc., St. Louis) and Kenrick Advertising, Inc., St. Louis
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02755
Journal Title:: Agri Marketing
Journal Title Details:: 26(3, Part 2) : 20
Notes:: James F. Evans Collection

1986. 25 years of direct marketing : a growing medium

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hennerberg, Gary D. (author / Creswell, Munsell, Fultz & Zirbel, Cedar Rapids, IA) and Creswell, Munsell, Fultz & Zirbel, Cedar Rapids, IA
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02756
Journal Title:: Agri Marketing
Journal Title Details:: 26(3, Part 2) : 22
Notes:: James F. Evans Collection

1987. 25 years of broadcast : catering to the farmers' needs

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Harper, Dix (author / National Association of Farm Broadcasters) and National Association of Farm Broadcasters
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02757
Journal Title:: Agri Marketing
Journal Title Details:: 26(3, Part 2) : 24-26
Notes:: James F. Evans Collection

1988. 25 years of Canadian marketing : development of Canadian agribusiness

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cameron, James R. (author / Foster Advertising Limited, Winnipeg, Canada) and Foster Advertising Limited, Winnipeg, Canada
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02758
Journal Title:: Agri Marketing
Journal Title Details:: 26(3, Part 2) : 28-32
Notes:: James F. Evans Collection

1989. 25 years of farm publications : changing to meet their market

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Raufer, Bill (author)
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02759
Journal Title:: Agri Marketing
Journal Title Details:: 26(3, Part 2) : 46-47
Notes:: James F. Evans Collection

1990. 25 years of audio-visual : changes in A/V communications

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Charlton, James (author / Charlton Photos/Video Productions, Mequon, WI) and Charlton Photos/Video Productions, Mequon, WI
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02760
Journal Title:: Agri Marketing
Journal Title Details:: 26(3, Part 2) : 48-50
Notes:: James F. Evans Collection

1991. In the beginning : a lot of team effort has made Agri Marketing what it is today

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Raufer, Bill (author)
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02761
Journal Title:: Agri Marketing
Journal Title Details:: 26(3, Part 2) : 10-11
Notes:: James F. Evans Collection

1992. Top 50 advertisers : see how they stack up in 1986 vs. 1963

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02762
Journal Title:: Agri Marketing
Journal Title Details:: 26(3, Part 2) : 12
Notes:: James F. Evans Collection

1993. Put to the test : the role research plays in the advertising game

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Teague, Charlie (author), Wiese, Dan (author), and Teague: Fletcher/Mayo/Associates Inc., St. Joseph, MO; Wiese: Wiese Market & Research Direction, Cedar Rapids, IA
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02763
Journal Title:: Agri Marketing
Journal Title Details:: 26 (3, Part 1) : 60-61
Notes:: James F. Evans Collection

1994. Creating an effective ad : establishing its objective is the first step

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rogers, Richard (author / Readex Inc., St. Paul, MN) and Readex Inc., St. Paul, MN
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02764
Journal Title:: Agri Marketing
Journal Title Details:: 26 (3, Part 1) : 56-58
Notes:: James F. Evans Collection

1995. The key to a secure future : companies rely on research to help them have a prosperous tomorrow

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Coakley, Deborah (author / Agri Marketing) and Agri Marketing
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02765
Journal Title:: Agri Marketing
Journal Title Details:: 26 (3, Part 1) : 54-59
Notes:: James F. Evans Collection

1996. When the corn falls : how the Dyfonate commercials were created

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ziller, David (author / Saatchi & Saatchi Wegener, New York) and Saatchi & Saatchi Wegener, New York
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02766
Journal Title:: Agri Marketing
Journal Title Details:: 26 (3, Part 1) : 46-47
Notes:: James F. Evans Collection

1997. Marketing masterpiece : Scepter, keep the message simple, let the product sell itself

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: AgriMarketing staff (author)
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02767
Journal Title:: Agri Marketing
Journal Title Details:: 26 (3, Part 1) : 36-38
Notes:: James F. Evans Collection

1998. In search of measurement : six simple techniques to rate your PR program

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Myers, Gary (author / Morgan & Myers, Jefferson, WI) and Morgan & Myers, Jefferson, WI
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02768
Journal Title:: Agri Marketing
Journal Title Details:: 26 (3, Part 1) : 30-34
Notes:: James F. Evans Collection

1999. Portrait of an ad campaign : original artwork leads authenticity to ads

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Clayton, Deborah (author)
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02769
Journal Title:: Agri Marketing
Journal Title Details:: 26 (3, Part 1) : 66-68
Notes:: James F. Evans Collection

2000. In-house vs. out-of-house : gauging when to go it alone or call on a research supplier

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Longfellow, Dale (author / Rockwood Research, St. Paul, MN) and Rockwood Research, St. Paul, MN
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02770
Journal Title:: Agri Marketing
Journal Title Details:: 26 (3, Part 1) : 64
Notes:: James F. Evans Collection

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