Put to the test : the role research plays in the advertising game

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Teague, Charlie (author), Wiese, Dan (author), and Teague: Fletcher/Mayo/Associates Inc., St. Joseph, MO; Wiese: Wiese Market & Research Direction, Cedar Rapids, IA
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02763
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26 (3, Part 1) : 60-61
    Notes:
    James F. Evans Collection

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