Radio's impact on TV viewers : reach the largest audience by adding radio to the media mix

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Galen, Robert E. (author / Radio Advertising Bureau) and Radio Advertising Bureau
    Format:
    Journal article
    Publication Date:
    1987
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: C02307
    Journal Title:
    Agri Marketing
    Journal Title Details:
    25(6) : 48-49
    Notes:
    James F. Evans Collection

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