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    Start Over Publication Year 2005 Subject Term media effectiveness Journal Title Agri Marketing

    3. Creating Florida's media powerhouse

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wells, Earl (author)
    Format:
    Journal article
    Publication Date:
    2005-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22343
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(5) : 24, 26-27
    Notes:
    Features purchase of the Citrus Industry magazine by the Southeast AgNet (three-state radio network).

    7. Make a critical difference in the success of your campaign: the importance of measuring ad recognition

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McLendon, Tamara (author)
    Format:
    Journal article
    Publication Date:
    2005-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23174
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(8) : 52-54
    Notes:
    Describes use and effectiveness of Web-based surveys, assessing recognition of brand-blinded ads.

    8. New words for a new media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mays, Steve (author)
    Format:
    Journal article
    Publication Date:
    2005-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21984
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(2) : 28
    Notes:
    Discusses streaming audio, blogs and RSS (Real Simple Syndication) as factors in the development of new ways in which to use "old" media (radio) and "new" media (Web based).

    9. Prose in finale

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anderson, Robynne M. (author)
    Format:
    Journal article
    Publication Date:
    2005-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22565
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(6) : 40
    Notes:
    Features views of David Wreford, editor of the Country Guide, Canada, about his career and changes in farm publishing during his career.

    10. The all new, the tried-and-true: direct response marketing campaigns that work

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Plumb, Rachel (author)
    Format:
    Journal article
    Publication Date:
    2005-06
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22347
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(5) : 50, 52-53
    Notes:
    Features a campaign by DuPont Crop Protection.