Publication Year: 1986 / Journal Title: Agri Marketing

1. A media buyer's challenge : lack of readership studies, less media available marks difference from U.S. (Canada)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Johnston, Stephanie (author)
Format:: Journal article
Publication Date:: 1986-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 81 Document Number: C04833
Journal Title:: Agri Marketing
Journal Title Details:: 24(2) : 52-55

2. Looking toward the future : NAFB (National Association of Farm Broadcasters) redefines promotion and marketing strategies

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Howell, Richard A. (author)
Format:: Journal article
Publication Date:: 1986-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 81 Document Number: C04834
Journal Title:: Agri Marketing
Journal Title Details:: 24(2) : 21

3. Checking up on check-offs : are the programs funded by check-offs worthwhile?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Eisenhart, Tom (author)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08332
Journal Title:: Agri Marketing
Journal Title Details:: 24 (1) : 34
Notes:: Evans, AgComm teaching

4. Ad testing or market research?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Teague, Charlie (author / Creative Director, Bader Rutler & Associates Inc., Brookfield, WI) and Creative Director, Bader Rutler & Associates Inc., Brookfield, WI
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01101
Journal Title:: Agri Marketing
Journal Title Details:: 24(3) : 53
Notes:: AgComm Teaching

5. Focus groups conducted over the phone ... or in person

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Quirk, Tom (author / President, Rockwell Research Corp., St. Paul, MN) and President, Rockwell Research Corp., St. Paul, MN
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01102
Journal Title:: Agri Marketing
Journal Title Details:: 24(3) : 54
Notes:: AgComm Teaching

6. Why use psychographics to research farmers?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Spaulding, Susan (author / Research Director, Valetine-Radford Inc., Kansas City, MO) and Research Director, Valetine-Radford Inc., Kansas City, MO
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01103
Journal Title:: Agri Marketing
Journal Title Details:: 24(3) : 52-53
Notes:: AgComm Teaching

7. A little added incentive : Hubbard Milling Co.'s promotions are bucking for increased sales

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ebensteiner, M. Jo-Anne (author / Supervisor of Marketing Communications, Hubbard Milling Co., Mankato, MN) and Supervisor of Marketing Communications, Hubbard Milling Co., Mankato, MN
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01104
Journal Title:: Agri Marketing
Journal Title Details:: 24(3) : 58-59
Notes:: AgComm Teaching

8. Sounding the battle cry : when you're in trouble, can a quick slogan do the trick?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Strock, Clancy (author / Senior Vice President and Creative Director, Kendrick Advertising Inc., St. Louis, MO) and Senior Vice President and Creative Director, Kendrick Advertising Inc., St. Louis, MO
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01105
Journal Title:: Agri Marketing
Journal Title Details:: 24(3) : 56
Notes:: AgComm Teaching

9. Weighing the value of marketing research : why clearly defined objectives are important in producing useful research data

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wiese, Dan (author / President, Dan Wiese Market and Research Direction, Cedar Rapids, IA) and President, Dan Wiese Market and Research Direction, Cedar Rapids, IA
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01106
Journal Title:: Agri Marketing
Journal Title Details:: 24(3) : 42
Notes:: AgComm Teaching

10. What farmers like and dislike about being researched : surveying is a positive experience for many farmers, but some question researchers' methods

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kreps, Lyle (author / Director of Research, Successful Farming magazine, Des Moines, IA) and Director of Research, Successful Farming magazine, Des Moines, IA
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01107
Journal Title:: Agri Marketing
Journal Title Details:: 24(3) : 44, 46-47
Notes:: AgComm Teaching

11. Update on the Doane study : design of 1986 study influenced by advisory committee

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01108
Journal Title:: Agri Marketing
Journal Title Details:: 24(3) : 36
Notes:: AgComm Teaching

12. Agricultural video comes of age : high-impact, low-cost video tapes takes shape as a new ag sales tool

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wilcox, Dennis (author)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01109
Journal Title:: Agri Marketing
Journal Title Details:: 24(3) : 24-26
Notes:: AgComm Teaching

13. Best in sales : Don W. Swigart, Badger Northland Inc

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01110
Journal Title:: Agri Marketing
Journal Title Details:: 24(4) : 55
Notes:: AgComm Teaching

14. Marketing to dairy farmers : the importance of a "value-added product"; purchasing inputs that produce high-quality forage

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaufer, Bill (author)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01111
Journal Title:: Agri Marketing
Journal Title Details:: 24(4) : 40, 42-43, 61
Notes:: AgComm Teaching

15. Leo Bontempo of Ciba-Geigy to receive agri-marketer of the year award

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01112
Journal Title:: Agri Marketing
Journal Title Details:: 24(4) : 46-48
Notes:: AgComm Teaching

16. Ag advertising spending falls : figures show a 5.9% decline from last year (1985)

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01113
Journal Title:: Agri Marketing
Journal Title Details:: 24(4) : 21
Notes:: AgComm Teaching

17. Anatomy of a new product launch : how Pfizer mounted a marketing campaign to educate dairy farmers about Paratect

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Meyer, Kathy (author / Account Executive, Rumrill-Hoyt Inc., Rochester, NY) and Account Executive, Rumrill-Hoyt Inc., Rochester, NY
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01114
Journal Title:: Agri Marketing
Journal Title Details:: 24(4) : 38-39
Notes:: AgComm Teaching

18. View from the top

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Riley, R. (author / National Agri Marketing Association) and National Agri Marketing Association
Format:: Journal article
Publication Date:: 1986
Published:: USA: Skokie, IL : Century Communication Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 55 Document Number: C01191
Journal Title:: Agri Marketing
Journal Title Details:: 24(5): 130
Notes:: James F. Evans Collection

19. Interpreting signals : research in today's marketplace

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Marquiss, J. (author / Market Data Resources Inc.) and Market Data Resources Inc.
Format:: Journal article
Publication Date:: 1986
Published:: USA: Skokie, IL : Century Communication Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 55 Document Number: C01192
Journal Title:: Agri Marketing
Journal Title Details:: 24(5): 124-125
Notes:: James F. Evans Collection

20. New and improved NAMA awards

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Strock, C. (author / Kenrick Advertising Inc.) and Kenrick Advertising Inc.
Format:: Journal article
Publication Date:: 1986
Published:: USA: Skokie, IL : Century Communication Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 55 Document Number: C01193
Journal Title:: Agri Marketing
Journal Title Details:: 24 (5) : 114-115
Notes:: Evans; awards; agribusiness

21. Changing times

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fogarty, B. (author), Leidahl, R. (author), Richardson, L. (author), and Ward, B. (author)
Format:: Journal article
Publication Date:: 1986
Published:: USA: Skokie, IL : Century Communication Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 55 Document Number: C01194
Journal Title:: Agri Marketing
Journal Title Details:: 24(5): 106-113
Notes:: James F. Evans Collection

22. Best of agriculture (National Agri Marketing Association's annual advertising awards)

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1986
Published:: USA: Skokie, IL : Century Communication Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 55 Document Number: C01195
Journal Title:: Agri Marketing
Journal Title Details:: 24 (5) : 31-98
Notes:: James F. Evans Collection

23. Where cotton's king : pride and tradition run deep for best of show winner

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Eisenhart, T. (author)
Format:: Journal article
Publication Date:: 1986
Published:: USA: Skokie,IL : Century Communication Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 55 Document Number: C01196
Journal Title:: Agri Marketing
Journal Title Details:: 24(5): 100-105
Notes:: James F. Evans Collection

24. How do you select a research supplier

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lumpp, J.A. (author)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 56 Document Number: C01370
Journal Title:: Agri Marketing
Journal Title Details:: 24(3): 52-54
Notes:: AgComm Teaching

25. Marketing research suppliers

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 56 Document Number: C01400
Journal Title:: Agri Marketing
Journal Title Details:: 24(3):50-51
Notes:: AgComm Teaching

26. By dawn's early light : there's more to farm broadcasting than meets the ear

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Johnston, S.J. (author)
Format:: Journal article
Publication Date:: 1986
Published:: USA: Skokie, IL : Century Communications Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 56 Document Number: C01455
Journal Title:: Agri Marketing
Journal Title Details:: 24(6): 40-41, 54
Notes:: James F. Evans Collection

27. How are farmers tuning in? : an overview of farmer's listening and viewing habits

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Might, C.F. (author / National Association of Farm Broadcaster) and National Association of Farm Broadcaster
Format:: Journal article
Publication Date:: 1986
Published:: USA: Skokie, IL : Century Communications Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 56 Document Number: C01456
Journal Title:: Agri Marketing
Journal Title Details:: 24(6): 52
Notes:: James F. Evans Collection

28. A message from home : community recognition builds dealer identity in traveling radio show

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Paulson, L. (author / WCCO, Minneapolis) and WCCO, Minneapolis
Format:: Journal article
Publication Date:: 1986
Published:: USA: Skokie, IL : Century Communications Inc
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 56 Document Number: C01457
Journal Title:: Agri Marketing
Journal Title Details:: 24(6): 44, 56
Notes:: James F. Evans Collection

29. Under fire : TV production costs

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaufmann, J.C. (author / DFS Dorland, Worldwide, New York) and DFS Dorland, Worldwide, New York
Format:: Journal article
Publication Date:: 1986
Published:: USA: Skokie, IL : Century Communications Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 56 Document Number: C01458
Journal Title:: Agri Marketing
Journal Title Details:: 24(6): 50, 58-59
Notes:: James F. Evans Collection

30. Ag radio networks - they're popping up all over

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1986
Published:: USA: Skokie, IL : Century Communications Inc
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 56 Document Number: C01459
Journal Title:: Agri Marketing
Journal Title Details:: 24(6): 46-48
Notes:: James F. Evans Collection

31. Linking up to satellite

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lear, C. (author / Learfield Communications Inc., Jefferson City, MO) and Learfield Communications Inc., Jefferson City, MO
Format:: Journal article
Publication Date:: 1986
Published:: USA: Skokie, IL : Century Communications Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 56 Document Number: C01465
Journal Title:: Agri Marketing
Journal Title Details:: 24(6): 64
Notes:: James F. Evans Collection

32. Taking a closer look at TV advertising : costs vs. benefits, is it that simple?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mangold, G. (author)
Format:: Journal article
Publication Date:: 1986
Published:: USA: Skokie, IL : Century Communications Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 56 Document Number: C01466
Journal Title:: Agri Marketing
Journal Title Details:: 24(6): 34-39
Notes:: James F. Evans Collection

33. Making broadcast a better buy: attaining the "ideal" client-agency-broadcaster relationship

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Haller, T. (author / Kenrick Advertising Inc., St. Louis) and Kenrick Advertising Inc., St. Louis
Format:: Journal article
Publication Date:: 1986
Published:: USA: Skokie, IL : Century Communications Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 56 Document Number: C01467
Journal Title:: Agri Marketing
Journal Title Details:: 24(6): 62-63
Notes:: James F. Evans Collection

34. Business and the tooth fairy

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Strock, C. (author / Kenrick Advertising Inc., St. Louis) and Kenrick Advertising Inc., St. Louis
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01501
Journal Title:: Agri Marketing
Journal Title Details:: 24(8) : 18
Notes:: James F. Evans Collection

35. Ag's media suppliers jostle for position

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Eisenhart, T. (author / Agri Marketing) and Agri Marketing
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01502
Journal Title:: Agri Marketing
Journal Title Details:: 24(8) : 22-25
Notes:: James F. Evans Collection

36. Rebuttal : starch official counters findings of Marketmath report on FARMS questioning method

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mackintosh, D. (author)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01503
Journal Title:: Agri Marketing
Journal Title Details:: 24(8) : 28
Notes:: James F. Evans Collection; See also C01502, C01504

37. Recommendation : group offers suggestions for improvement of Starch FARMS methodology

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Johnston, S.T. (author / Agri Marketing) and Agri Marketing
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01504
Journal Title:: Agri Marketing
Journal Title Details:: 24(8) : 29,39
Notes:: James F. Evans Collection; See also C01502, C01503

38. Dare to be different with ag advertising

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Robinson, T. (author / The Martin Agency Inc., Richmond, VA) and The Martin Agency Inc., Richmond, VA
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01505
Journal Title:: Agri Marketing
Journal Title Details:: 24(8) : 30-31
Notes:: James F. Evans Collection

39. Educating dealers to use co-op advertising

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Johnston, S.J. (author / Agri Marketing) and Agri Marketing
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01506
Journal Title:: Agri Marketing
Journal Title Details:: 24(8) : 32-34
Notes:: James F. Evans Collection

40. Getting creative with co-op : an aggressive co-op advertising program includes promotional marketing and merchandising

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Horen, M. (author / Co-op Marketing Associates) and Co-op Marketing Associates
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01507
Journal Title:: Agri Marketing
Journal Title Details:: 24(8) : 36-38
Notes:: James F. Evans Collection

41. Computers and co-op programs

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Horen, M. (author / Co-op Marketing Associates) and Co-op Marketing Associates
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01508
Journal Title:: Agri Marketing
Journal Title Details:: 24(8) : 36-38
Notes:: James F. Evans Collection

42. View from the top

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fletcher, R.W. (author / Fletcher/Mayo/Associates Inc., St. Joseph, MO.) and Fletcher/Mayo/Associates Inc., St. Joseph, MO.
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01509
Journal Title:: Agri Marketing
Journal Title Details:: 24(8) : 50
Notes:: James F. Evans Collection

43. Starch survey challenged : study funded by the Agricultural Publishers Association finds faults in 1985 FARMS methodology

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Greene, J. (author / Marketmath Inc., New York) and Marketmath Inc., New York
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01510
Journal Title:: Agri Marketing
Journal Title Details:: 24(7) : 56-58
Notes:: James F. Evans Collection

44. Trade shows : a trivial pursuit Purina Mills finds a unique way to make the most of its trade show exhibits

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Robinson, S. (author / Fletcher/Mayo/Associates Inc., St. Joseph, MO.) and Fletcher/Mayo/Associates Inc., St. Joseph, MO.
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01511
Journal Title:: Agri Marketing
Journal Title Details:: 24(7) : 50-52
Notes:: James F. Evans Collection

45. Fifth annual incentive survey : Ag incentive expenditures top $300 million mark

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01514
Journal Title:: Agri Marketing
Journal Title Details:: 24(9) : 26, 28, 30

46. Incentive travel makes waves : customization makes Super Crost's programs something dealers want in on

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Johnston, S.J. (author / Assistant Editor, Agri Marketing) and Assistant Editor, Agri Marketing
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01515
Journal Title:: Agri Marketing
Journal Title Details:: 24(9) : 32, 34

47. Taking the bull by the horns

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: McCracken, W. (author / Deere & Co., Moline, IL) and Deere & Co., Moline, IL
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01517
Journal Title:: Agri Marketing
Journal Title Details:: 24(9) : 44-449

48. When good things come in large package - a suitcase-size press kit introduces CEVA Lab's new swine vaccine

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lowell, F. (author / Valetine - Radford Advertising Inc., Kansas City, MO) and Valetine - Radford Advertising Inc., Kansas City, MO
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 57 Document Number: C01518
Journal Title:: Agri Marketing
Journal Title Details:: 24(9) : 58-59

49. Top 150 print advertisers : ag ad dollars drop

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01563
Journal Title:: Agri Marketing
Journal Title Details:: 24(10) : 26-32

50. Become a wizard of odds : how databases can enable you to perform magical feats of direct marketing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: David, T. (author / Tim David Marketing Services Inc. (TDMSI), New York) and Tim David Marketing Services Inc. (TDMSI), New York
Format:: Journal article
Publication Date:: 1986
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01564
Journal Title:: Agri Marketing
Journal Title Details:: 24(10) : 36-40, 56

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